You probably didn't know LinkedIn is the oldest active social network. Why does it matter? It's a platform with solid roots and potential, not a fad. So let's let numbers speak for it with 10 LinkedIn statistics every marketer should know in 2023.
In this article, you will find LinkedIn data under five categories:
- Demographic statistics
- Behavioral statistics
- Employment statistics
- Marketing statistics
- Content statistics
Each category will offer you relevant data to prove that LinkedIn is a profitable platform. Although it is not a social network focused on dances or filters, it provides valuable content to its users. And no, it's not dull! So here you will find the 10 LinkedIn statistics every marketer should know:
For any marketing campaign, demographic statistics are necessary to identify the target audience better and generate material that genuinely appeals to their needs and desires.
1. LinkedIn's most significant share of users is from outside the US.
There are more than 185 million users in the United States, but the network has gained followers worldwide. For example, over 244 million LinkedIn users are from Asia-Pacific. And Europe, the Middle East, and Africa have the second spot with over 227 million.
For instance, 57% of LinkedIn users identify as men and 43% as women. Still, you need to dig deeper because there is no distinction between more gender identities.
2. 65M LinkedIn users are business decision-makers.
This fact is crucial for marketers. With decision-makers at one click, you can save time and money. Targeting an audience by job title and industry is very strategic for B2B campaigns.
Also, you can use traditional demographic data to cross it with employment information from LinkedIn. For example, it will be helpful to know that almost 60% of LinkedIn users are between the ages of 25 and 34 and are actively developing their professional careers.
Knowing the behavior of users in a social network is key to having more effective campaigns. In addition, you can plan more strategic content, saving production resources.
3. LinkedIn users spent more than seven minutes per visit.
Per visit, the average time a LinkedIn user spends is 7 minutes and 38 seconds. Typically, people also visit seven pages per session. To give you an idea of how good this is, consider that Facebook's average visit duration is 10 minutes, and Pinterest's is 5 minutes and 30 seconds.
Plus, more than 80% of LinkedIn users have several social media accounts. 87.8% use Facebook, 82.6% WhatsApp, and 83.3% Instagram. YouTube, Twitter, and Pinterest are also popular among LinkedIn users.
4. 63M people use LinkedIn monthly only from their phones.
Nearly 60% of LinkedIn's 2021 traffic came from mobile devices. People are looking for jobs or networking in their free time, so mobile usage is more common. As a content creator, you must check the phone-friendly graphics and video specs.
It's no secret that LinkedIn is the very finest platform for finding jobs, attracting new talent, and making academic and professional connections.
5. Every second, 95 job seekers submit a new application on LinkedIn.
Doing the math, people send over eight million job applications per day. That's possible because over 58M companies are on LinkedIn. They use both individual recruiters and business pages on the platform.
6. Every minute, 6 people are hired through LinkedIn.
There are three million new hires on this platform each year. Recruiters can see applicants' content, networks, and portfolios to reach qualified candidates easier. As a result, 67% of recruiters say that hired professionals from LinkedIn are of higher quality than other job sites. Also, around 72% of recruiters use LinkedIn when seeking new talent.
Making a brand stand out on social networks could be challenging, but LinkedIn offers a huge competitive advantage. Both organic and paid content have very good engagement rates.
7. LinkedIn has 2x higher conversion rates.
Marketers saw their conversion rates double through LinkedIn's marketing and sales channels. Users who visit a business’s content on the platform are six times more likely to purchase from that company.
8. 77% of marketers agree to have the best organic results.
Organic social marketing requires in-depth knowledge of the target and platform. However, compared to SEO strategies, over three-quarters of marketers say LinkedIn does provide quality results.
Moreover, 93% of B2B content marketers use organic strategies on LinkedIn. These stats make LinkedIn the top network for B2B content marketers. Facebook occupies second place with 80% and Twitter the third with 71%. LinkedIn has the advantage of being perceived as a business-related content site.
The right content in the correct format can make all the difference. These two statistics will help you propose content with greater impact.
9. Brands get 7x more reactions on live streams than on regular video.
As a marketer, you should know that video posts get more engagement than regular ones.
According to LinkedIn, content hosted on its platform gets 9 billion impressions per week. To put this in perspective, content reaches nearly 36 billion impressions monthly and 468 billion yearly.
10. LinkedIn is made for long-form content.
You don't need to be concise here compared to other social networks. Linkedin allows you to publish long texts and accepts formats such as images, gifs, videos, carousels, and articles. According to popular findings, longer posts usually perform well on the platform. The ideal post would have between 1,900 and 2,000 words.
Over 130,000 articles are published every week on this social network. If articles are part of your marketing strategy, remember to use simple language, between four or five subheadings, and keep a neutral tone.
These statistics will help you better understand this social network and its audience. It will also help create marketing strategies and make more informed decisions. You can use the platform as a part of your sales funnel or as a free channel to educate your audience. Whatever your choice is, using LinkedIn will improve your results.
Summary: LinkedIn statistics
Here’s a recap of the 10 LinkedIn Statistics Every Marketer Should Know in 2023:
- LinkedIn's most significant share of users is from outside the US.
- 65M LinkedIn users are business decision-makers.
- LinkedIn users spent more than seven minutes per visit.
- 63M people use LinkedIn monthly only from their phones.
- Every second, 95 job seekers submit a new application on LinkedIn.
- Every minute, 6 people are hired through LinkedIn.
- LinkedIn has 2x higher conversion rates.
- 77% of marketers agree to have the best organic results.
- Brands get 7x more reactions on live streams than on regular video.
- LinkedIn is made for long-form content.
Lots of key numbers, right? Find more social media statistics you need to know.