Top 10 Bing Statistics for 2024: Market Share, Revenue, Demographics and AI Impact

Updated on October 10, 2023
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Written by
Andrea Mercado
Edited by
Layla Varela
Fact-checked by
David Mercado

Bing, Microsoft's search engine that's been quietly evolving since its 2009 debut, took big steps in 2023. 

Bing made a smart move in February 2023 by integrating ChatGPT, which swiftly boosted its mobile app to reach the #1 position on the U.S. App Store rankings. Since the integration, the Bing app has witnessed a 10x increase in new global downloads, as estimated by app intelligence firm 

But what's next in the competition between Microsoft and Google for web traffic? Here are 10 Essential Bing Statistics to Dig Into the Search Market in Times of AI.

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Image by Microsoft

Corporate statistics

Microsoft's journey into AI began long before ChatGPT became widely known. The tech giant invested $1 billion in OpenAI in 2019, marking the beginning of a multi-billion dollar partnership with the creators of ChatGPT.

In return, OpenAI would use Microsoft's Azure service for cloud computing across research, products, and API services.

Some corporate statistics show the impact of OpenAI's technology in Microsoft's Bing and today's digital landscape:

1. Microsoft has invested over $10 billion in OpenAI to boost Bing's tech

Microsoft has invested over $10 billion in OpenAI, building a robust partnership with the AI research leader behind ChatGPT.

This collaboration has supercharged Bing Chat with the impressive GPT-4. 

2. Globally, Bing holds only a 3.23% share of the search market, compared to Google's 90.68%

Despite the efforts, it's evident that Bing is more of a well-funded underdog than a true rival to Google Search. However, Microsoft's strategic partnership with OpenAI suggests they've set their sights on innovative approaches to bridge this substantial gap.

In the competitive search engine market in 2023, Google stands tall with a whopping 90.68% global market share, leaving competitors in the dust. While a notable contender, Microsoft's Bing lags far behind with a 3.23% share. 

However, the landscape does offer some variety, with Yahoo capturing 3.17% of the market, Naver at 0.48%, and DuckDuckGo holding 0.35%.

3. Bing's advertising revenue hits $18 Billion in the last year

Microsoft's Bing has become a significant player in advertising, generating a staggering $18 billion in revenue in 2022. 

This surge in revenue is a significant jump from the $10 billion reported in 2021, highlighting Bing's impressive growth within Microsoft's portfolio.

One key driver behind this success is the integration of AI-powered capabilities into Bing and Edge browsers, enhancing the search experience. 

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Usage statistics

In the world of AI chatbots, industry giants like Microsoft, Google, and OpenAI are breaking barriers, making advanced technology, like Bing AI, Bard, and ChatGPT-4, widely available to the public.

These AI tools operate as expansive autocomplete systems, proficient at forecasting the next word in a sentence. Unlike databases of predefined facts, they excel at generating convincing statements.

Now, let's dive into the latest usage statistics for Bing.

4. Bing surpassed 100 million daily users by August 2023

Beyond the traditional searches, Bing users have actively participated in over a billion chats and generated over 750 million images using Bing Image Creator. 

In a recent ZDNet interview, Microsoft revealed that its search engine's daily user count had crossed 100 million by August 2023. 

Although in terms of market share, Google remains in the lead, Microsoft is focused on optimizing Bing’s user experience with AI. In a recent announcement, the company said the chatbot, akin to ChatGPT, will soon extend its reach to third-party browsers like Chrome and Safari.

5. 28.74% of Bing queries originate from the U.S.

Bing is used mainly in the United States, making up 28.74% of all searches, according to Similarweb. 

China comes in second with 28.6%, followed by Japan at 3.64%, Germany at 3.35%, and France at 3.2%. 

6. 50.11% of Bing users are between 25 and 44

The majority of Bing users are between 25 and 34 years old, making up 26.7% of the user base. Close behind are those aged 35 to 44, who constitute 23.84%.

It is noteworthy that only 17.7% of users are between 18 and 24 years old, according to Similarweb.

7. Two-thirds of Bing users are men

When it comes to Bing usage, it's predominantly male users at 64.34%, while female users make up 35.66%.

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Image by Microsoft

Bing Chat Statistics 

Bing Chat is gaining attention as it is the only way to use OpenAI's advanced GPT-4 for free. 

This move has allowed it to address some of the issues previously seen in other chatbots, including ChatGPT. Notably, it can now fetch real-time information online and provide links to the original sources.

Let's see how this AI chatbot works in more detail.

8. Microsoft's Bing Chat service now offers a daily turn limit of 120

Microsoft's Bing Chat service now offers a daily turn limit of 120, double the 60 daily turns initially provided during its public preview in February 2023.

This adjustment comes after Bing Chat received intense user feedback regarding its initial high turn limits during its public debut, marking the second time Microsoft has raised the turn limits for Bing Chat.

9. Bing Chat in Chrome limits the character count to 2,000 instead of the 3,000 supported by Edge

Bing Chat's performance may vary depending on the web browser you use. While Bing Chat will soon be available on various browsers, the optimal experience is still expected on Microsoft Edge. 

TechCrunch reports that tests have shown differences in functionality, with Bing Chat in Chrome supporting only five messages per conversation compared to the 30 available on Microsoft Edge. Character limits also differ, with Chrome capping at 2,000 characters while Edge supports up to 3,000. 

Additionally, Microsoft suggests that users will benefit from more extended conversations, chat history, and additional Bing features integrated directly into the browser when using Edge.

10. Bing beats ChatGPT-3.5 with a 92.4% performance

In terms of performance, Bing Chat is leading the pack.

According to some studies, Bing Chat, powered by OpenAI's GPT-4, outperformed the competition with an impressive 92.4% score. 

Bard and ChatGPT (GPT-3.5) scored lower at 86% and 79.2%, respectively.

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Summary: Bing Statistics

  1. Microsoft has invested over $10 billion in OpenAI to boost Bing's tech.
  2. Globally, Bing holds only a 3.23% share of the search market, compared to Google's 90.68%.
  3. Bing's advertising revenue hit $18 Billion in the last year.
  4. Bing surpassed 100 million daily users by August 2023
  5. 28.74% of Bing queries originate from the U.S.
  6. 50.11% of Bing users are between 25 and 44.
  7. Two-thirds of Bing users are men.
  8. Microsoft's Bing Chat service now offers a daily turn limit of 120.
  9. Bing Chat in Chrome limits the character count to 2,000 instead of the 3,000 supported by Edge.
  10. Bing beats ChatGPT-3.5 with a 92.4% performance.

Final Thoughts:

As Bing Chat prepares to work on other web browsers, Microsoft aims to compete on different platforms, ensuring Bing stays a top AI-powered search engine.

But there's still work to do. Competitors like ChatGPT have already faced restrictions from companies like Apple and Samsung. That is why Bing Chat now offers subscriptions that focus on safeguarding sensitive data, making it a reliable choice for organizations.

Indeed, the future looks challenging as AI reshapes various sectors; however, tools like Bing will make industries more efficient and productive by helping businesses and consumers save time and money. 


What can you do with Bing Chat?

Bing Chat is a conversational web search engine that offers a wide range of capabilities, just like ChatGPT. You can use it to generate various types of content, like images, essays, code, or text.

Thanks to its internet access, you can ask Bing Chat questions about current events, historical facts, or random trivia. And it responds in a friendly and easy-to-understand way.

Is there a Bing Chat app?

Yes! You can access Bing Chat on your mobile device using an iPhone or Android. 

What types of inputs does Bing Chat accept?

Bing Chat can handle text queries for research, writing assistance, or coding. However, Bing Chat is unique because it also takes image inputs. That means you can upload images and get information related to them.

Bing Chat uses the powerful GPT-4 for this feature, making it the only chatbot currently integrating GPT-4's multimodal capabilities to understand and analyze text and images, making your interactions even more engaging.


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Andrea Mercado is a tech-focused journalist and copywriter with over 5 years of experience covering innovation, edtech, AI, and internet trends across media outlets. She is passionate about how technology can democratize access to education and is an avid learner when it comes to emerging tech like AI. Her articles and webinars help readers stay informed on the latest tech developments.
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