Key Threads Statistics 2024: Unveiling Users, Demographics and Growth vs. Rivals

Updated on March 20, 2024
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Written by
Andrea Mercado
Writer
Edited by
Layla Varela
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Fact-checked by
David Mercado
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Threads App was launched on July 6th, 2023, sparking the competition between tech giants Mark Zuckerberg and Elon Musk. In this article, we'll examine the key statistics to gauge Threads' performance and highlight how it sets itself apart from Twitter.

Also, we explore Threads’ active users to determine whether the initial sign-up rush has translated into sustained engagement.

Additionally, discover with us Threads’ demographics and get insights into the composition of its user base to understand those driving Threads' success.

Threads Downloads and User Growth Statistics

  1. Threads App was downloaded in multiple countries on its release day, July 6th, 2023, with the highest shares in India (22%), the United Kingdom (20%), Brazil (16%), and the United States of America (14%).
  2. The daily active Android users for Threads saw a decline, dropping from 49 million on July 7 to 23.6 million on July 14, and further decreasing to 12.6 million on July 23.
  3. As of July 6th, 2023, Threads App had approximately 41.79 million daily active users on Android devices, which increased to 49.3 million by July 7th.
  4. Threads set a record by gaining 2 million users within just 2 hours after its launch.
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  1. Within a week, Threads App saw over 100 million account registrations. To provide a benchmark for Threads' growth:
  • ChatGPT reached 100 million users in two months.
  • TikTok achieved 100 million users in nine months.
  • Instagram attained 100 million users in two and a half years.
  1. 96% of Threads platform users are simultaneously active on Instagram, along with:
  • WhatsApp: 80%
  • Facebook: 58%
  • Twitter: 56%
  1. Threads users spend an average of just 3 minutes daily on the app. In contrast, Twitter boasts 200 million daily active users, with an average daily usage of 31 minutes per user.
  1. During its first 24 hours, 95+ million posts were published on Threads.
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Photo via Meta. 

  1. Comparing the time taken for major online service brands to reach 1 million and 10 million users alongside Threads:
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  • Threads (2023): 1 hour to reach 1 million, 7 hours to reach 10 million.
  • ChatGPT (2022): 5 days to reach 1 million, 40 days to reach 10 million.
  • Clubhouse (2020): 1 week to reach 1 million, 347 days to reach 10 million.
  • Instagram (2010): 2.5 months to reach 1 million, 355 days to reach 10 million.
  • Spotify (2008): 5 months to reach 1 million, 23 months to reach 10 million.
  • Facebook (2004): 10 months to reach 1 million, 852 days to reach 10 million.
  • Twitter (2006): 2 years to reach 1 million, 780 days to reach 10 million.

Threads User Demographics

  1. The largest age group on Threads is 25-34 years old at 36.39%, followed by 18-24 years old at 19.29%.
  2. Males dominate the Threads’ user base (68% of total users), while females constitute 32%.
  3. Among Threads’ males, 28% fall into the 23 to 25 age group.
  4. Within Threads, 11% of males and 5% of females belong to the 18-25 age range.
  5. Threads users aged 45 and over represent 25.68% of all users.
  6. Threads is accessible in 100 countries and offers support in over 30 languages on iOS and Android platforms.
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Threads Performance Statistics 

  1. The day of its release, Threads swiftly claimed the top spots on Apple's Store and became a trending topic on Twitter.
  2. The app gathers user data across 25 categories, surpassing Twitter's data collection capabilities.
  3. Threads enforces a 500-character message limit and enables users to engage with features like replies, reposts, and quoting others' posts.
  4. The onboarding process for Threads is streamlined and takes less than 10 seconds.

Future of Threads 

Threads has made a bold entry, gaining substantial attention from users and brands worldwide. However, the road ahead for Threads depends on several factors that will shape its destiny, particularly in its competition with Twitter.

User Adoption 

Threads' future success is tied to its ability to attract and retain users. The initial buzz surrounding its launch drew comparisons to the excitement of a "first day of school." But can Threads evolve into a genuine Twitter competitor? 

Twitter's Performance 

Threads' launch coincides with user dissatisfaction with recent changes introduced by Elon Musk on Twitter. If Twitter faces challenges under its new leadership, Threads could seize the moment to establish dominance.

Meta's Expanding Portfolio 

Threads has the potential to significantly expand Meta's lineup of popular apps, opening up fresh avenues for advertising and contributing substantially to Meta's revenue. 

For example, an analyst at Evercore ISI predicts that Threads could generate $8 billion in revenue by 2025. 

Threads Statistics Summary:

  1. Threads App downloaded in India (22%), UK (20%), Brazil (16%), and the USA (14%)[^1].
  2. Android user growth: 18.04% by July 7, 2023[^2].
  3. Threads had 41.79 million daily Android users on July 6, increasing to 49.3 million on July 7[^3].
  4. Threads gained 2 million users within 2 hours of launch[^4].
  5. Threads saw 100+ million registrations within a week[^5].
  6. Growth comparison: Threads (1 hour to reach 1 million, 7 hours to reach 10 million) vs. ChatGPT (2 months), TikTok (9 months), Instagram (2.5 years)[^6].
  7. 96% of Threads users are also active on Instagram, along with WhatsApp (80%), Facebook (58%), and Twitter (56%)[^7].
  8. Threads users spend 3 minutes daily, while Twitter users average 31 minutes[^8].
  9. Threads had 95+ million posts within its first 24 hours[^9].
  10. Threads reached 1 million users in 1 hour and 10 million in 7 hours[^10].
  11. Threads is dominated by users in the 25-34 age group[^11].
  12. Threads' users are 68% male and 32% female[^12].
  13. Among male users, 28% are in the 23-25 age group[^13].
  14. Within Threads, 11% of males and 5% of females are in the 18-25 age range[^14].
  15. Users aged 45+ are only 2% of females and 3% of males[^15].
  16. Threads is available in 100 countries and supports 30+ languages on iOS and Android[^16].
  17. On its release day, Threads topped Apple's Store and trended on Twitter.[^17].
  18. Threads collects data across 25 categories, surpassing Twitter[^17].
  19. Threads limits messages to 500 characters and allows replies, reposts, and quoting[^19].
  20. Threads onboarding takes under 10 seconds[^20].

Threads VS. Twitter

Threads, under Meta, hit 100 million sign-ups in just five days. It's like a streamlined Twitter, allowing users to post threads and connect, especially if they're on Instagram.

Posts can have up to 500 characters, with links, photos, or videos. In contrast, Twitter Blue subscribers can go up to 10,000 characters.

However, Threads lacks customizable views, direct messaging, and hashtags. It's mobile-only and tied to Instagram for account deletion.

Conclusion

Threads is a new contender in the social media arena. It has already made waves, increasing competition between Meta and Twitter.

Comparisons with other significant platforms reveal that Threads' growth has been meteoric, hitting a peak of 49.3 million daily active users worldwide in July. 

However, this surge was followed by a steep decline, with only 10.3 million daily active Android users by August 7th, 2023. This substantial drop means that Threads lost over half of its users in just a month.

The question remains: Can it sustain this momentum in the ever-evolving world of social networking? The future of Threads is a story worth following.

Andrea Mercado is a tech-focused journalist and copywriter with over 5 years of experience covering innovation, edtech, AI, and internet trends across media outlets. She is passionate about how technology can democratize access to education and is an avid learner when it comes to emerging tech like AI. Her articles and webinars help readers stay informed on the latest tech developments.
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