As Etsy continues to redefine the landscape of creativity and entrepreneurship, understanding its growth and reach becomes crucial for anyone involved in the world of e-commerce.
In this article I’ll dive into a curated collection of the most up-to-date and relevant Etsy statistics, offering an in-depth analysis of everything from seller demographics to revenue growth.
Etsy receives, on average, over 500 million visits per month. According to data shared by SimilarWeb, in December 2023 Etsy received 536.2 million in total. This meant that the Christmas season saw a 7.27% traffic growth compared to November of that same year.
Most of Etsy’s web traffic, more than half of it to be precise, comes from users in the United States at 57.77%. The rest of the top countries include the United Kingdom in second place with 9.15%, Canada in third place with 4.87%, Germany in fourth place with 4.09%, and Australia being the fifth with 2.88%.
Looking at data shared by SimilarWeb we can understand that most of Etsy’s traffic are women, with 58.14% of the site’s traffic being female and 41.86% being male.
Also, the largest age group of visitors is made of 25 - 34 year olds with 29.63% of the traffic. The complete age distribution in Etsy’s traffic is the following:
With 2023’s annual report pending to be released, according to Etsy’s Q3 2023 report, as of November 2023, the company had a revenue of $1.9 billion in the last nine months. This represented a substantial 8.4% growth from 2022’s Q3 reported revenue of $1.75 billion.
By looking at company data, we can see that the company had a decrease in active sellers and Buyers in the past years. By the start of 2023, the company had a 0.7% active seller reduction going from around 7.52 million sellers in December 2021 to 7.47 million in December 2022. The platform’s active buyers saw a more significant 1.3% reduction, going from 96.33 million buyers in December 2021 to just over 95 million in December 2022.
However, despite the setback, by September 2023, Etsy experienced a 19% year-to-year growth by going from 7.39 million active sellers to 8.8 million. It also managed to recover from the previous year drop in active buyers, as it reported 97.34 million with a 3.4% growth on a year-to-year basis.
If you’re planning to sell on Etsy, this one's for you. According to a study carried by Bloggingwizzard, these are the top 10 best selling items on Etsy in 2023:
As we enter a new year, Etsy did its traditional trend report and these are some of the most important takeaways:
According to Marketplace Pulse, as of January 2024, here are the top 10 sellers from around the world in a 30-day-period. The site gathers data from Etsy, listing the top 100 sellers every 30 days. The list can be seen overly dominated by the United States, as it accounts for more than half of the top 100 businesses:
1. CaitlynMinimalist: a jewelry seller from the United States with over 55,965 sales.
2. Littlebirdiecanada: a paper & party supplies seller from Canada with over 48,817 sales.
3. SilverRainSilver: a jewelry seller from the United Kingdom that has over 31,762 sales.
4. WarungBeads: a craft supplies & tools seller from the United States with over 25,082 sales.
5. SeedGeeks: a home & living seller from the United States with over 23,426 sales.
6. DesignArtATX: an arts & collectibles seller from the United States with over 21,746 sales.
7. MyPorchPrints: a craft supplies & tools seller from the United States with over 19,092 sales.
8. CreationCraftStudio: a craft supplies & tools seller from China with over 15,312 sales
9. SouthernSeedExchange: a home & living seller from the United States with over 15,200 sales.
10. KeinMaker: a craft supplies & tools seller from an unknown country that has over 15,180 sales.
Etsy is a rare case of success. Even though it is notably smaller than the popular e-commerce sites like Amazon or Alibaba, Etsy lives in a different space, dominating among the artist-made and handmade goods marketplace.
To say that Etsy picked a very specific niche falls short to what it actually means. According to Enlyft, Etsy has only around 0.48% of the ecommerce market share, yet it makes billions in revenue each year.
Etsy also pursuits different ESG initiatives including achieving Net Zero carbon emissions, achieving a 22% reduction in Scope 3 emissions so far.
Etsy provides U.S. Etsy and Depop sellers a friendly packaging made from 100% recycled and responsibly sourced materials.
Etsy sources 100% renewable electricity to most of its in-cloud, office, and remote work operations.
In 2022, Etsy set up a $22 million Impact Investment fund destined to initiatives that help accelerate the development of the creative economy, support financially underserved communities, and promote sustainability.
In conclusion, Etsy's journey makes us all witnesses of the fact that a niche e-commerce platform can achieve significant commercial success while having a huge impact, both in the e-commerce market and the environment. It should not be surprising that Etsy is poised to continue its remarkable growth, leading the charge towards a more fair, greener, and sustainable e-commerce world.
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