According to Hubspot, one of every two media planners includes email marketing as an essential channel when deploying marketing strategies to promote products or services. That picture is surprising, considering the number of email users, currently estimated at 4.3 billion, to expected to climb to 4.6 billion by 2025 (Statista)
That’s right: more than half of the world's population.
With this in mind, why leave the e-mail strategy aside when virtually every user who purchases an online service must have an account? However, if you still need to explore the world of email marketing fully, don't worry.
Here are ten key statistics to start working on your advertising strategy. They will help you boost your business and build customer relationships through a traditional channel: email.
So don't waste any time. Let's dive into email marketing statistics, and remember to check the infographic at the end of this article.
E-mail Marketing Advantges
Email marketing is a game-changer, revolutionizing how businesses connect with their audiences and propel their marketing endeavors to new heights. With a well-crafted strategy fueling the engine, the possibilities are boundless.
So Firstly, we can check some of the Email Marketing advantages that can offer, and then let's see some of the best Stats about it:
- Personalized content: Customizing emails for targeted audiences increases engagement.
- Feedback and surveys: Collecting customer feedback improves the customer experience.
- Improved sales: Email marketing generates high ROI and boosts revenue.
- Effective communication: Engaging with the audience builds brand loyalty.
- Traffic generation: Email campaigns drive traffic to websites and improve SEO.
- Timely campaigns: Quick execution and reaching the audience at the right time.
- Lead generation: Nurturing leads and qualifying prospects for sales.
- Reaching the right audience: Regularly connecting with subscribers at their convenience.
- Cost-effective campaigns: Lower costs compared to traditional marketing methods.
- Value to the audience: Providing valuable resources and updates.
- Self-promotion: Showcasing new products, features, and content.
- Ownership of contact lists: Direct access to subscribers, independent of social media.
- Increased brand awareness: Consistent communication keeps the brand top of mind.
- Time-saving: Automated campaigns and efficient workflows.
- Measuring success: Analytics and A/B testing for optimization.
- Audience insights: Gathering data for better segmentation and personalized content.
Some Relevant Email Marketing Statistics
In the ever-evolving digital marketing landscape, email reigns as a stalwart champion, captivating audiences and delivering exceptional results. The numbers don't lie, and the email marketing statistics are here to prove it. Brace yourself for a captivating journey through the realm of relevant email marketing statistics that will astound, inspire, and solidify your belief in the unrivaled potential of this dynamic marketing channel. Get ready to discover the undeniable impact and staggering figures highlighting why email marketing remains an indispensable tool for businesses seeking to thrive in the digital era.
E-Mail Usage
According to Hootsuite's Annual Digital Report, by July 2022, Internet users reached 5.03 billion. That is 63% of the world's population. Add to that 99% of users actively check email daily, and you have an audience as large as almost a quarter of the world's population.
Statista in 2021 said in the United States, 35% of poll respondents had two email addresses, while 28% have more than four, and 347.3 billion emails are sent and received worldwide daily. The figure is expected to rise to 376.4 billion by 2025.
Knowing that proportion is essential because, since millions of existing email users could become consumers of your brand, the return on investment (ROI) in email marketing can be massive. But, of course, if you create a good strategy.
Furthermore, 25.4% of people who check their inbox daily access their emails between 5 and 20 times a day
As well, 84.3% of people say they at least check their emails once a day. (Pathwire, 2021) However, some check their email applications more regularly.
Suppose you want to focus your campaigns on this type of user. Consider the early morning hours when thinking about the ideal time to deploy your strategies. That is because the first thing that 58% of this niche of users who check their emails more than five times a day do when they wake up is what we are looking for: check their inbox. A piece of advice? Be relevant, and take advantage of that opportunity.
By now, we know that Email marketing revenue is expected to reach about 11 billion dollars by the end of this year (2023.), according to Statista in 2021.
It is significant data to keep an eye on.
About Email Marketing Campaigns
Subscriber segmentation (78%), message personalization (72%), and email automation campaigns (71%) are the most effective email marketing strategies.
In 2021, after HubSpot (the Cambridge company that offers digital marketing services) reviewed data from its clients, it concluded that the most effective email marketing campaigns were not those that sent the same email to their database, as used to happen until a few years ago.
Instead, 78% of those campaigns first focused on segmenting their audience were the best received. The company's data shows that 72% of the time, success was based on the fact that the messages were personalized and responded to the tastes and needs of its users, although emails with customized subject lines have a 35% higher open rate and If you incorporate emojis in an email’s subject line, your conversion rate will rise by 56% compared to text-only subject lines. (Campaign Monitor)
Another fact is that 47% of organizations include video in their email marketing campaigns.
Do you already know what your buyers like and want from your brand? Learn by listening to them.
Personalized Email Marketing
Perhaps it responds to a sense of urgency or exclusivity; the truth is that some companies dedicated to providing automation services have measured their own experience. For example, SaleCycle studied the behavior of 500 customers who responded to its email marketing campaigns.
The analysis revealed that the opening rate of an email based on the subject line reached 46.2% if it considered the customer's name. According to the same study, the second winning element in the subject line was the name of a new product.
Emails that added this detail and specific information about it were opened 44% of the time.
In third place were those messages that included the company where the user works. This type of email was opened 42% of the time.
Email Marketing and AI
Since 2022, with the focus on screens more than ever, implementing Artificial Intelligence (AI) has become almost crucial to successful marketing strategies.
38% of Marketers that utilize AI use it to write emails, and 95% of them rate it “effective,” with 54% rating it “very effective.
That is because it has been proven that this type of predictive technology is capable of driving e-commerce on account of the consumer data it collects. Well interpreted, this information can represent a great advantage as it can reveal the different behaviors of a brand's consumers.
In 2020, for example, Litmus' State of Email Report showed that AI could be so effective that 60% of e-commerce and service companies used it to personalize future emails according to their users' preferences.
Email Marketing Engagement
While it is true that defining the frequency at which you will send emails depends on the business and audiences, you should ask yourself whenever you get a new subscriber to your mailings: why did this person provide me with their account?
The question seems silly, but think about your own experience. For example, when registering your email to access a website or content, you do it for a reason, not so much as you want to receive daily news from that brand or advertising.
Another thing to consider is that customers don't want to receive more than 5 newsletters per week; if the brand does it in this way, people will reward them with higher open and click rates, according to GetResponse in 2020.
According to a Databox study, most companies adjust their mailings based on their recipients' engagement. So, the more openings they get, the less they spam them. Because nobody wants to tire their customer, right?
Not even in 2020, when the whole world took refuge in their homes and on the Internet from the pandemic, did the time spent reading an email reach 15 seconds. According to figures from Statista, until 2021, the average reading time reached only 10 seconds.
This data is essential to consider when designing your email marketing campaigns because that is all the time you have to fulfill the objective of your messages and create a quick engagement with the customer.
The wording is crucial, so we recommend appealing to the announcement of new products and writing eye-catching subjects in emails to encourage their opening. According to HubSpot, when the subject lines arouse curiosity, announce promotions, and are personalized to the recipient, the emails have a higher open rate.
Mobile Email Marketing Statistics
Capturing a user's attention for a long time is a challenging task, even though, on average, a person spends almost seven hours on the web. However, think that of those 5 billion Internet users, at least 44.9% browse to buy. So, how do you get their attention in a context where more than 340 billion emails are sent and received daily?
To make the task easier, you must, of course, segment your audience. But beyond that, according to some surveys by HubSpot, the trick is to design visually appealing campaigns, especially for smartphones.
Also, Almost 55% of global website traffic is generated from mobile devices, excluding tablets. According to Statista, in 2022
Regarding targeted information, two channels may come to mind: SMS messages and emails. Which one to choose? The decision is simple: focus more on your email marketing campaign. According to Statista's latest report for 2021, 46% of consumers said they prefer to receive messages from the brands they subscribe to via email, not mobile.
The preference is so strong that there are also studies that say that about 22% of the emails sent in campaigns were opened within the first hour of receiving. A behavior that is certainly far from the opening of SMS.
For this reason, it is not surprising that Mobile-friendly emails are used by 56% of marketers in their email marketing strategy. (HubSpot Blog Research, 2021)
Email Marketing VS. Social Media Marketing
An email has an open rate of 22.8 % vs. 0.58 % of the engagement that a social media post can have.
You may think because we live in a world where marketing strategies must necessarily consider social media, you should only focus on them. Wrong. Some studies show that 85 % of the emails that can be sent in a campaign are successfully delivered. This, and having data for 2019 where it is estimated that every day a person can receive up to 13 emails in their inbox, is an advantage over social media because, in the competition for attention, you have to stand out over less than 20 different senders or brands.
In addition (and according to the same report): posts on social networks only reach 0.58% of engagement concerning the total number of brand followers.
Quick Summary
- The number of e-mail users is estimated at 4.3 billion and is expected to climb to 4.6 billion by 2025.
- 99% of e-mail users check their email every day.
- 35% of Statista poll respondents had two e-mail addresses.
- 28% of Statista poll respondents have more than four e-mail addresses.
- 347.3 billion e-mails are sent and received around the world. The figure is expected to rise to 376.4 billion by 2025.
- E-mail marketing revenue is expected to reach about 11 billion dollars by the end of this year (2023.)
- 25.4% of people who check their inbox daily access their e-mails between 5 and 20 times a day.
- 84.3% of people say they at least check their e-mails once a day.
- 58% of e-mail users check their inboxes in the morning.
- 72% of successful e-mail marketing campaigns have in common the personalization of the messages.
- 78% of campaigns first focused on segmentation were the best received.
- 71% of e-mail automation campaigns are the most effective e-mail marketing strategies.
- Emails with customized subject lines have a 35% higher open rate.
- The conversion rates of e-mails that include emojis in the subject line will rise 56% compared to text-only subject lines mails.
- 47% of organizations include video in their e-mail marketing campaigns.
- 46% higher chance that subscribers will open an e-mail if it includes their names in the subject line.
- E-mails that added this detail and specific information about it were opened 44% of the time.
- E-mails that include the name of the company where the user works were opened 42% of the time.
- 60% of e-commerce businesses personalize their mailings with AI according to their customers' past purchases.
- 38% of marketers use AI to write e-mails.
- 95% of marketers that use Ai to write e-mails rate it “effective.”
- 54% of marketers that use Ai to write e-mails rate it “ very effective.”
- 63% of businesses are reducing the number of mailings depending on the engagement of their customers.
- The customers don't want to receive more than 5 newsletters per week.
- Consumers spend around 10 seconds reading commercial e-mails.
- 41% of internet users check e-mails via mobile devices.
- Almost 55% of global website traffic is generated from mobile devices, excluding tablets.
- 46% of smartphone users prefer receiving commercial information via e-mail than SMS.
- 22% of the e-mails sent in campaigns were opened within the first hour of receiving them.
- 56% of marketers use Mobile-friendly e-mails in their email marketing strategy.
- An e-mail has an open rate of 22.8 % vs. 0.58 % of the engagement that a social media post can have.
- 85 % of the e-mails that can be sent in a campaign are successfully delivered.
Conclusion
As you can see, the data shows the advantages of email marketing when it comes to complementing your product promotion campaigns. Consider your users' numbers, global trends, and preferences to use that information to your advantage when creating winning strategies using these email marketing statistics.
FAQ
Why is email marketing important for businesses?
Email marketing is a powerful tool that allows businesses to directly reach and engage with their target audience, driving customer acquisition, retention, and brand awareness.
What are some key email marketing statistics?
Email marketing statistics provide valuable insights into industry trends, such as open rates, click-through rates, conversion rates, and ROI. These metrics help businesses gauge the effectiveness of their campaigns and make data-driven decisions.
How can email marketing benefit my business?
Email marketing offers several benefits, including cost-effectiveness, scalability, personalization, and measurable results. It allows businesses to deliver targeted messages, build customer relationships, drive website traffic, and generate leads.
What are some best practices for successful email marketing?
To maximize the effectiveness of your email marketing campaigns, it is crucial to build a quality subscriber list, create engaging and relevant content, optimize email design for mobile devices, and regularly analyze and refine your strategies based on data.
How can I improve my email open and click-through rates?
To improve open and click-through rates, consider optimizing your subject lines to be compelling and relevant, segmenting your email list for targeted messaging, using clear and actionable call-to-action buttons, and testing different email elements to identify what resonates with your audience.