2023 will be a challenging year for international online sales due to inflation and different macroeconomic phenomena that can take a heavy toll on e-commerce platforms such as Amazon.
Jef Bezos' company is no stranger to this reality since operating costs increased, causing operating income to fall from $4.9 billion in 2021 to the current $2.5 billion in Q3 2022 alone.
💡 Amazon Statistics — Highlights
- As of June 2022, Amazon accounted for 37.8% of the entire U.S. e-commerce market.
- Amazon has nearly 300 million registered users, of which at least 1.9 million are third-party sellers.
- On average, 60% of amazon.com visitors are female, and 40% are male.
- Sales of Art, Craft, and Sewing related products have increased by 57% since 2021.
- Amazon sold approximately 5 billion units through its platform in the first half of 2022.
- 76% of Amazon shoppers preferred to buy low-priced items from trusted brands on the platform in 2022
- Amazon Prime subscriptions have increased by more than 20% since 2019.
- Amazon's ad revenue grew 25% more per quarter in 2022 over the same periods in 2021.
- It takes three minutes or less to complete 28% of Amazon purchases.
- Amazon surpassed 27 million total downloads in the Google and Apple app stores in the United States in 2022.
However, as of December 2022, Amazon was still the most visited e-commerce retail website globally, followed by eBay and Etsy, so it's beneficial to know these 10 Amazon stats that can help you increase your sales even in 2023.
As of June 2022, Amazon accounted for 37.8% of the entire U.S. e-commerce market.
Amazon is by far the dominant platform in the U.S. e-commerce market. While retail giants such as Walmart managed to have around and below 6.3% market share in the U.S. by mid-2022, Amazon, on the other hand, accounted for 37.8% of the entire U.S. e-commerce market.
This level of penetration in e-commerce has led Amazon, valued at around $705.6 billion in the market, to be the most important online retailer in the world in 2021 and the most valued brand since its foundation, according to Business Insider.
Amazon has nearly 300 million registered users, of which at least 1.9 million are third-party sellers.
That's nearly two million brands displaying their products on Amazon. However, according to the company data, at least half of those sellers are relatively new.
Some surveys also point to the above scenario; one that Market Business News published at the beginning of 2023 revealed that 54% of sellers have been using the platform to offer their products internationally for two years or less.
The figures align with Amazon's data as in 2020 alone, due to the Covid-19 contingency, Amazon's third-party sellers grew by 45% over the previous year.
On average, 60% of amazon.com visitors are female, and 40% are male.
If you want to start listing your brand's products on Amazon, pay attention to the type of customers visiting the platform to evaluate your potential market there.
Recent studies by Similarweb determined that 60% of the users who visit Amazon's website are women. Furthermore, regarding the age of buyers, the data showed that 25% of the traffic share comes from millennials, that is, users between 25 and 34 years old.
Sales of Art, Craft, and Sewing related products have increased by 57% since 2021
Niche products have had an interesting behavior in the market since 2021. In fact, since then, it has been a type of trade that most increase its movement on Amazon.
According to a Marketing study published in 2022, while sales of sports-related items have decreased by 21% in one year, Arts, Crafts, and Sewing have increased by 57%.
However, especially in the small and medium-sized business (SMB) segment, Amazon's top category is home products, with a 32% share of total sales of these brands.
Amazon sold approximately 5 billion units through its platform in the first half of 2022.
Although there were fewer product views on Amazon between January and May 2021, the number of items sold in the same period reached 5.5 billion.
According to Similarweb, Amazon sold at least 200 million more products in that period than in the same half of 2021. That suggests that users enter Amazon knowing precisely what they want to buy.
76% of Amazon shoppers preferred to buy low-priced items from trusted brands on the platform in 2022
The frequency of e-commerce shopping is higher than ever before. A behavioral study by Feedvisor showed that at least 50% of consumers were shopping at least once a week online through Amazon in 2022: an unprecedented frequency. However, that doesn't mean shoppers are spending large sums of money.
According to Forbes, inflation and the influence of external forces are impacting the costs of retail and e-commerce operations and making consumers more cautious about spending their budgets on online purchases. For example, in 2022, 76% of Amazon shoppers preferred to buy low-priced private label items than experience new brands.
Amazon Prime subscriptions have increased by more than 20% since 2019.
With prices rising almost everywhere and shipping costs increasing, thousands of online shoppers prefer to turn to memberships to save a few bucks and access seasonal discounts.
According to Forbes, Amazon Prime subscriptions are at their highest point since 2019, with 20% growth to 2022, estimating there are at least 200 million Amazon Prime subscribers. The upward trend in memberships continues at other retailers such as Walmart+, where memberships are up 35%, Costco (30%), and Target Circle (25%).
Amazon's ad revenue grew 25% more per quarter in 2022 over the same periods in 2021
Amazon continues to expand its advertising business. In 2021 that segment of the company reached revenues of up to $31 billion, positioning itself as the third-biggest digital advertising company in the global market after Google and Facebook.
When allocating your marketing budget, keep Amazon in mind, as not only in 2022 did the platform's ad revenue grow by 25% quarterly, but the company plans to continue exploring new frontiers for displaying its ads, such as television and physical store locations.
It takes three minutes or less to complete 28% of Amazon purchases.
As we mentioned before, Amazon's advertising business is on the rise. In 2022 alone, Bezos' company grew the most in that segment (18%), ranking above Snap (13%) and Google (12%).
For that reason, if dabbling in Amazon is within your digital marketing plans, you should adjust part of your strategy to advertise your products on the platform.
Keep in mind that only 28% of purchases on Amazon are done in three minutes or less and that in 50% of cases, you have up to 15 minutes to convince a user enough to complete their order.
Amazon surpassed 27 million total downloads in the Google and Apple app stores in the United States in 2022.
Amazon continues to win over mobile users. With 27 million total downloads (14.6 million on Google Play and 12.6 million on the Apple Store), the retail giant's app in 2022 far surpassed, according to AppTweak, other B2C retailer brands such as Wish and Ali Express, which achieved around 6 million downloads respectively.
Currently, in 2023, and according to Similarweb's ranking, in the Apple App Store, Amazon ranks third in the Top 3 Shopping apps for iPhone, after SHEIN and Temu.
- Even though 2022 Amazon had some losses due to changes in post-pandemic shopping habits, the online retailer continues to dominate the e-shopping industry, with a growing number of sellers, billions of website visits, and a solid customer base.
- The widespread popularity of Amazon Prime, with its free shipping and other benefits, has driven a significant portion of the platform's sales, with Prime members accounting for a large share of all Amazon orders.
- Looking ahead to 2023, Amazon will continue to grow, driven by an increasing number of Prime subscribers and a preference for convenient shopping options.
- Additionally, with the growing trend of voice shopping and the rising availability of Amazon's Alexa devices, voice shopping will likely become an increasingly important part of the shopping experience on Amazon's platform.