Top SaaS Companies to Watch in 2024

Updated on December 14, 2023
Mentions in the media
Written by
Andrea Mercado
Edited by
Layla Varela
Fact-checked by
David Mercado
Top SaaS companies

Despite economic uncertainties and the rise of generative AI, the need for effective software solutions is still high today. SaaS companies are key players in various industries (manufacturing alone could benefit by $600 billion from cloud and tech capabilities.)

But what are the top SaaS companies to watch in 2024? Ranging from forward-thinking platforms to experts in specific workflows, here's what recent data says.

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What is a SaaS Company? 

A software-as-a-service (SaaS) company provides access to its software solutions via subscriptions and the cloud rather than selling licenses or downloads. 

Instead of installing platforms on individual devices, SaaS apps run remotely on the provider’s servers. Users access them as needed via browsers or mobile apps.

The surge in remote work, accelerated by the pandemic, has been a significant factor in the growth of the SaaS market. 

With nearly 70% of full-time employees working from home during the pandemic, many companies had to rethink their policies and daily operations.

Top 5 SaaS Companies To Watch in 2023

1. OpenAI

If there was one company that was talked about practically all of 2023, overshadowing the traditional titans such as Google or Apple in headlines, it was OpenAI.

The meteoric debut of ChatGPT propelled parent company OpenAI to the number one spot on Forbes' 2023 Cloud 100 list.

The generative chatbot took the tech world by storm, showcasing advanced natural language generation. 

ChatGPT: OpenAI's most used service

ChatGPT is a conversational AI system developed by OpenAI, built on their GPT-3.5 natural language model. Trained on dialogue data and billions of web pages, it can follow commands to edit, write code, and answer questions after users type requests.

Now, the platform is accessible to users across 152 countries, regardless of whether they have Android or iOS devices. 

How much is OpenAI valued?

OpenAI was founded in 2015 as a non-profit for advancing artificial general intelligence (AGI) research. 

Early backers included tech leaders like Peter Thiel and Reid Hoffman and their biggest supporter, Microsoft. Recently, additional investors have poured over $300 million into the now for-profit company.

In 2023, Microsoft integrated OpenAI models like DALL-E into Azure and invested billions more after successes like ChatGPT. Their total OpenAI funding exceeds $10 billion as they aim to challenge Google with expansive AI capabilities.

Other investors owning a collective 30% stake include top venture capital firms - Sequoia, Andreessen Horowitz, and Founders Fund. 

This support fuels OpenAI's mission to push boundaries under CEO Sam Altman, and with up to $29 billion valuations, the company switched from an open-source non-profit to a leading for-profit AI powerhouse in just eight years.

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2. Adobe

In the world of digital design, Adobe stands as an essential. Born in 1982, this tech giant has evolved into a leading Software-as-a-Service (SaaS) company, offering a rich array of tools. 

A defining moment came in 2012 when Adobe pivoted desktop licenses to web-based subscriptions. This gamble paid off, and a decade later, Adobe's stock has soared by a staggering 1,300%.

In 2023, Adobe continues to innovate. The recent commercial availability of Firefly, their generative AI model across Adobe Creative Cloud, adds another layer to their commitment to empowering design worldwide.

Adobe Creative Cloud: a must-have for creatives 

Adobe Creative Cloud is a leading digital creative suite available through monthly subscriptions. 

It grants continuous access to the latest versions of apps like Photoshop, Lightroom, Premiere, Illustrator, and InDesign. 

In addition to regular app access, Adobe recently launched its own AI engine to speed up creative workflows.

To manage associated compute costs, an innovative credits system grants more advanced users increased monthly AI utilization included with paid plans.

How much is Adobe valued?

In their fiscal Q2 2023, Adobe generated $4.82 billion in revenue, representing a 10% annual growth. But how much is it worth?

As of November of 2023, Adobe is valued at $281 billion, and coming off 2021's $20 billion acquisition of rising design platform Figma, Adobe currently ranks as the 29th most valuable company globally.

Reliable growth via recurring Creative Cloud subscriptions enables Adobe's continuous innovation across imaging, video, graphics, and online collaborative design. 

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3. Microsoft

Microsoft dominates the SaaS arena with Microsoft 365, its suite featuring Word, Excel, PowerPoint, and Teams. 

Expanding its SaaS footprint through Microsoft Azure, the tech giant delivers global cloud-based services. The diverse SaaS lineup mirrors a robust growth strategy, including Microsoft 365, Dynamics 365, and GitHub. 

This strategy materialized in a 2% revenue boost to $52.7 billion in early 2023. Microsoft Cloud played a pivotal role, registering a significant 22% YoY growth, reaching $27.1 billion.

Dynamics 365 Copilot: Microsoft's next service to watch out for in 2024

Microsoft and OpenAI teamed up to create Dynamics 365 Copilot, an AI tool for marketing that promises to boost sales.

While steering clear of creative realms to avoid legal complexities, Dynamics 365 focuses on business use cases like purchase recommendations and email writing.

As a promising service in 2024 to increase productivity and seamless integration into broader business workflows, this AI points out Microsoft's strategic move to empower, rather than replace, human-driven business processes.

How much is Microsoft valued?

In 2023, Microsoft secured its position as the world's second most valuable company, holding a market cap of $2.818 trillion.

In addition, analysts highlight the impact of AI, particularly in cloud services like Azure and Microsoft 365, as a game-changer in the industry. 

Wedbush Securities and Morgan Stanley estimate every $100 of Azure cloud spend enables another $35-$40 in incremental AI opportunities.

By deploying systems like ChatGPT widely into Bing, Microsoft aims to dominate the AI cloud. That explains why some projections suggest that Microsoft's market cap will surpass $3 trillion by early 2024.

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4. Oracle Corporation

With over 430,000 customers across 175 countries, Oracle is a well-known cloud services provider. Their SaaS solutions assist organizations in streamlining operations and enhancing productivity.

Essential services include Oracle Cloud ERP for financials and Oracle HCM Cloud for human capital management, featuring robust analytics and security for data-driven decisions.

With comprehensive platforms, Oracle is a reliable one-stop-shop, simplifying processes from HR to financials with purpose-built tools for modern enterprises.

Enterprise Manager: One of the Oracle Cloud's essential services

For those navigating the Cloud, Enterprise Manager is the trusted command center, ensuring everything runs smoothly with a stellar Five-Nine (99.999%) availability.

Enterprise Manager actively monitors service availability, health, and infrastructure. 

It handles incident and problem management, sets the gold standard for service configuration, and ensures compliance with the latest patches and security standards.

​​How much is Oracle valued?

Oracle has seen a surge in its stock market performance, hitting a record high of $122.24. This marks its best performance since the dot-com boom in 1999, with a remarkable 73% increase in early 2023, outpacing many other large-cap enterprise tech stocks.

As Oracle transforms to meet modern enterprise demands, its valuation stands at $330 billion as of June 2023.

This growth and its ability to adapt and innovate have garnered optimism from Wall Street, solidifying Oracle's position as a dynamic force in the tech landscape.

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5. Slack 

Slack is a cloud-based platform that pioneered channel-based messaging for teams, becoming a top workplace collaboration platform. It centralizes communication across devices, enabling organizations to seamlessly align departments and share information.

Slack started in 2013, when its founders saw its potential as a business SaaS, birthing the acronym "Searchable Log of All Communication and Knowledge" – or Slack.

Since then, it's become one of the most popular business solutions globally.

Slack adoption by 2023

Slack grew increasingly vital amid remote work expansion after COVID-19. However, its adoption has flourished since Salesforce acquired Slack in 2021 for $27.7 billion.

While 46% of Slack users are based in the US, the platform extends its influence globally, with the UK standing as the second-largest market, boasting an 8.4% share in 2023.

With an expected 2025 daily active users reaching 47.2 million, Slack has conquered borders, making its mark in over 150 countries.

How much is Slack worth?

As an essential platform for over 400,000 organizations, Slack commands a formidable market presence even after its acquisition by Salesforce. This reliance persists as remote and hybrid work endures across sectors. 

According to recent reports, Slack now wields a substantial market share - 34% in enterprise communication and 17.5% in collaborative software.

Now, the data talk: Slack's worth is $26 billion. That makes it a crucial player in the software game, helping teams connect from all corners through these topic-based channels.

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Summary: Top 5 SaaS Companies to Watch in 2024

1. OpenAI

2. Adobe

3. Microsoft

4. Oracle Corporation

5. Slack


Which countries lead in domestic SaaS spending?

The U.S. takes the lead in domestic SaaS spending, with a substantial range of approximately $140-150 billion. Following behind is the U.K., with a spending range of $13-15 billion, and India, with a range of $2-3 billion.

Despite the massive spending gap, India's domestic SaaS market is experiencing impressive growth at 30-35% CAGR (Compound Annual Growth Rate). This outpaces the U.K. and U.S. market growth rates of 20-25% and 15-20%, respectively.

Why are SaaS startups considered valuable?

SaaS startups are valuable because software helps workers do more in less time. They work with software-style margins, making the economics attractive and bringing in regular income.

Investors and founders like SaaS startups because they want good returns and to make a significant impact. 

Does AI simplify the process of building SaaS products?

Generative AI platforms, such as OpenAI, simplify the SaaS development process by offering a versatile tool for solving problems across diverse applications. 

Whether you're creating an app for generating product descriptions, optimizing content for search engines, suggesting sales strategies, generating user stories, or creating product images for e-commerce, OpenAI serves as a valuable ally. 

By combining AI with a boilerplate for a SaaS app, developers with innovative ideas can quickly bring a production-level application to life with minimal investment. 

Final Thoughts:

There's a vast global demand for cloud-based software that boosts daily productivity fueled by advancements in AI and sophisticated software development.

Niche-specific SaaS products are a driving force, focusing on specific problems to provide effective solutions. But with so many options, it can take time for businesses to pick the right software. 

Big SaaS companies like OpenAI, Adobe, Microsoft, Oracle, and Slack keep improving and offering more services.

As demand keeps increasing, companies invest in research and development to stay ahead in this dynamic ecosystem.


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Andrea Mercado is a tech-focused journalist and copywriter with over 5 years of experience covering innovation, edtech, AI, and internet trends across media outlets. She is passionate about how technology can democratize access to education and is an avid learner when it comes to emerging tech like AI. Her articles and webinars help readers stay informed on the latest tech developments.
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