Memrise Statistics (2024): Usage, Demographics, and Revenue Data

Updated on November 29, 2023
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Andrea Mercado
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memrise statistics

Memrise is a global language learning platform founded in 2010 by British entrepreneur Ed Cooke and neuroscientist Greg Detre. 

In a recent collaboration with Discord, the company introduced the Memrise Discord app in early 2023. This GPT-3-trained chatbot is designed to seamlessly integrate language learning into users' everyday routines within the Discord server environment.

For more insights into this app's impact, continue reading 10 Memrise statistics and evaluate if this is the correct language platform for you.

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What's Memrise?

Memrise is a language platform that digs into the everyday slang native speakers use, going beyond the usual content in regular courses.

The platform is user-friendly, with a neat layout and a step-by-step approach that's good for beginners.

Each lesson leads to the next, making it easy to follow. You can try different courses, but if you already know the language, there's no test to help you figure out where to begin.

Memrise Usage Statistics

1. Memrise has 65 million registered learners

Memrise stands out by incorporating real-world videos with native speakers in its 'Learn with Locals' feature to provide a unique language learning experience. This approach exposes learners to authentic accents and expressions, fostering a deeper language understanding. 

The app's popularity is evident, with 65 million registered learners and over 10 million downloads on the Google Play Store.

2. Memrise teaches 23 languages 

As of 2023, Memrise lets you learn 23 languages through its free or paid plans, priced at $9 per month (or $7.50 monthly for a year).

However, the Memrise Discord app takes a different approach by teaching 25 languages through its chatbot. This app aims to make language learning a natural part of your day, providing an interactive experience.

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Memrise Effectiveness Statistics

3. Memrise is rated 4.8 stars on Apple's App Store 

Satisfaction with the Memrise method is evident. According to the evaluation of more than 195,000 people on Apple's App Store, the platform is rated 4.8 stars.

Android users think pretty much the same. With more than 1 million reviews on Google Play, the app has a 4.6-star rating.

4. 55% of students prefer Memrise’s method over direct instruction for learning English

In a recent study comparing Memrise to direct instruction learning for English, 55% of 36 international students found Memrise to be an excellent tool for language learning. 

Additionally,  another 17% believe direct instruction exercises waste time. 

Survey data further supports these findings, emphasizing Memrise's effectiveness due to its interactive features and engaging learning methods.

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Memrise Demographic Statistics

5. 15.81% of visitors to the Memrise website are from the USA. 

Memrise caters to English speakers and speakers of various languages, offering popular courses in Arabic, French, German, Italian, Japanese, Korean, Russian, and Spanish. 

However, if you're wondering about the audience, Similarweb data reveals that 15.81% of Memrise's website visitors are from the U.S., making it the top location.

Vietnam follows closely with 13.66%, and the U.K. contributes 11.84% of visits.

6. 53.21% of Memrise users are women

As in the case of Babbel, in Memrise, women primarily seek to learn a new language through platforms.

Information from Similarweb shows that this population represents 53.21% of Memrise users, while men represent 46.79%.

7. 30.62% of Memrise users are between 18 and 24 years old

In the case of Memrise, the so-called Z generation is the one that most frequently accesses its web platform. According to October 2023 data from Similarweb, users between 18 and 24 generate the most traffic on the Memrise website. 

They are followed by users between the ages of 25 and 34 (27.47%) and adults between the ages of 35 and 44 (16.44%).

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Memrise Corporate Statistics

8. As of 2023, Memrise draws support from 11 investors

Memrise, the innovative language-learning platform, stands out not just for its user-contributed courses but also for its grasp on everyday slang often missing from formal language courses. But who is behind this idea?

In terms of financial support, the platform has 11 investors, according to Zippia.

The most recent additions to this list are Korelya Capital and Balderton Capital, joining the ranks of notable backers like Avalon Ventures, Octopus Ventures, Ken Baumann, Audrey Capital, and Future Fifty. 

9. Memrise hits $400K in October 2023 app revenue with 500K downloads

Memrise boasts a portfolio of four apps, three for iOS and one for Android. Among these, Memrise Easy Language Learning emerged as the top-grossing app, while Memrise: Speak secured the highest number of downloads.

According to Sensor Tower, Memrise reported a robust financial performance in October 2023, raking in a total mobile app revenue of $400,000.

The breakdown reveals $300,000 from iOS app sales and $100,000 from Android app sales. 

Memrise witnessed 500,000 mobile app downloads during this period, with 100,000 on iOS and 400,000 on Android. 

10. Memrise currently employs 50 people from over 20 countries

Memrise, headquartered in the United States, operates with a team of 50 individuals representing over 20 countries. 

Founded by three friends with backgrounds in neuroscience and psychology from Oxford, Memrise utilizes memory techniques and innovative methods for second language acquisition, aiming to make the learning process significantly easier and faster. 

According to Zippia, the company has an annual revenue of $10.9 million in 2022.

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Summary: Memrise Statistics 

1. Memrise has 65 million registered learners

2. Memrise teaches 23 languages

3. Memrise is rated 4.8 stars on Apple's App Store

4. 55% of students prefer Memrise’s method over direct instruction for learning English

5. 15.81% of visitors to the Memrise website are from the USA.

6. 53.21% of Memrise users are women

7. 30.62% of Memrise users are between 18 and 24 years old

8. As of 2023, Memrise draws support from 11 investors

9. Memrise hits $400k in October 2023 app revenue with 500k downloads

10. Memrise currently employs 50 people from over 20 countries

FAQ

How does Memrise engage users in the learning process?

Memrise allows anyone to upload a word list and encourages users to suggest new mnemonics called "mems." 

According to Ed Cooke, a "mem" is anything that enhances learning, aiding users in connecting new information with existing knowledge. This approach aims to facilitate compelling and memorable language acquisition.

What inspired the Memrise method?

Ed Cooke came up with the idea for Memrise after participating in memory championships. He noticed that straightforward imagination techniques could help people learn quickly and effectively while enjoying the process.

That is why Memrise distinguishes itself by employing award-winning memory techniques. The platform aims to make learners "street smart, not book smart" by concentrating on practical language use. 

Users learn to handle specific situations in a language, focusing on learning that directly applies to real-life scenarios.

What are the pricing options for Memrise?

Memrise offers a free version with limited daily lessons. Alternatively, you can choose the Pro membership, priced at $15 per month, $90 per year, or a one-time payment of $200 for lifetime access.

With a Pro membership, you'll enjoy an ad-free experience, access to lessons in all available languages, and the ability to integrate 30,000 native speaker videos into your learning sessions.

Final Thoughts

Memrise is a versatile and user-friendly iOS, Android, and web platform. With a library exceeding 150 courses across 25 languages, the app has attracted over 50 million registered users. 

Memrise offers free courses without advertisements, and users can opt for Memrise Pro to access extra features and learning modes. 

The app also has short videos with people speaking the language. That helps you understand how real people talk and the little details of the language. 

Memrise has been making money since 2016, showing it's doing well. If you're into languages and want a simple way to learn, Memrise could be a good pick.

Sources

  1. If you want to be bilingual, try this GPT-trained language-learning Discord bot 
  2. Memrise 
  3. Memrise Easy Language Learning on the App Store 
  4. Memrise: speak a new language - Apps on Google Play 
  5. memrise.com Traffic Analytics, Ranking Stats & Tech Stack | Similarweb 
  6. Memrise Revenue: Annual, Quarterly, and Historic - Zippia 
  7. Memrise Revenue & App Download Estimates from Sensor Tower 

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Andrea Mercado is a tech-focused journalist and copywriter with over 5 years of experience covering innovation, edtech, AI, and internet trends across media outlets. She is passionate about how technology can democratize access to education and is an avid learner when it comes to emerging tech like AI. Her articles and webinars help readers stay informed on the latest tech developments.
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