5 Facebook Statistics You Need to Know This 2024

Updated on March 20, 2024
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Written by
Editorial Staff
Edited by
Layla Varela
Fact-checked by
David Mercado

You just can’t ignore Facebook, can you? It’s often said that Facebook is a dying platform that’s ‘on its way out’, so to speak. However, the stats show a different reality. Contrary to popular opinion, Facebook doesn’t seem to be going anywhere anytime soon and continues to command a huge share of internet traffic.So, what are the top Facebook Statistics you need to know this 2024?

There is no doubt that Facebook has become one of the most dominant players in the social media world. With its vast number of users, it is estimated that over 1.62 billion people log into Facebook daily. It has become a powerful platform to connect with friends and family all around the world, as well as to discover and share content.

Facebook's success can be attributed to its ability to provide users with a personalized experience that includes algorithms tailored to their interests, easy navigation tools, and an intuitive interface. This allows people to stay connected while still being able to customize their experience to find exactly what they are looking for quickly and easily.

Here’s a list of Facebook statistics that you need to know about in 2022:

1. It’s the 7th most valuable brand in the world

Statista found that Meta’s stock price had a bumpy ride in 2022, but Facebook’s brand value remains strong. (Brand value is a marketing term that represents the value of the brand itself – it is not the same as stock value.)

Facebook lands behind huge brands like Amazon, Google, and Walmart to land in 7th place for 2022 with a brand value of $101.2 billion. Apple holds the top spot with an estimated brand value of $355.08 billion USD.

2. How Many People Use Facebook?

Oberloo mentions that Facebook has 2.94 billion monthly active users (Meta, 2022). If that number doesn’t blow you away, it also has 1.96 billion users that are visiting the social networking site on a daily basis. This means that users were visiting at least one of Facebook’s core products – which include Facebook, WhatsApp, Instagram, and Messenger. Facebook first hit the one billion monthly active users mark in October 2012 and crossed the two billion active users mark almost five years later in June 2017. Facebook has reached such a massive audience that it’s become impossible for marketers to ignore. And since so many Facebook users visit the site on a daily basis, it makes them a great potential audience for your digital marketing efforts. 

Facebook’s mantra has always been about bringing the world closer together, and in the 18 years since its launch, it has not only achieved that, but it has exploded in popularity.

3. What’s the average age of its users?

Pew Research Center says that the highest percentage of people who use Facebook is between ages 30-49 , at 77%. This age group is usually more established than the younger crowd, and they often have children of a wide variety of ages in the home. With the responsibilities of life often more readily taken care of at this age, they may be more likely to demonstrate ideal conversion rates and enjoy the full scope of social media marketing plans. 

This group is also great for growth, as they may pass on spending habits and brand appreciation to a growing population of children and young adults. 

4.  In America, only 32% of teenagers use Facebook.

Gen Z internet use is on the rise, but the rate at which teens use Facebook is rapidly declining. Another Pew Research Center study on teens, technology and social media found that only 32% of U.S. teens aged 13-17 use Facebook at all, but in a previous survey from 2014-2015, that figure was 71%, beating out platforms like Instagram and Snapchat.

A Facebook researcher found in early 2021 that teenage users on Facebook’s app had declined 13% since 2019 and projected that the figure would continue to plummet 45% over the next two years. Overall, Facebook users have remained somewhat stagnant, but this drop-off in a key demographic is bad news for Facebook’s ads business, which makes up the bulk of its revenue.

5. Businesses Use Facebook

As of 2021 There were more than 200 million small businesses around the world using Facebook’s tools. One of its most popular tools is the Facebook Page, where businesses can publish and share their business information like address, contact details, and a description of the products or services that they offer. With this, brands can greatly increase their online presence. 

There are many benefits to using Facebook Pages. Through them, businesses can reach one of the world’s largest communities. They can also build an audience and connect with people who are interested in what they have to offer. 

Customers can post questions to Facebook Pages, to which businesses can respond, which saves time and streamlines communication. In short, a Facebook Business Page is a free opportunity for your business to increase brand awareness and promote positive word-of-mouth.

To conclude

Social media has become a part of our daily lives, we use it so much that it’s incorporated into our routine. Facebook is one of the most used social media platforms of all time. It’s used to connect users with their friends, family, work colleagues, and even with people they don’t know. Facebook ads campaigns allow people to share pictures, videos, music, articles, their own thoughts and options and so much more.

Facebook has been a great marketing tool for companies and brands for years, but in recent years the platform’s organic reach has declined. But not to worry – Facebook is still one of the most effective social media marketing platforms out there.

Here at Skillademia we have tons of courses that can help you hone your knowledge, like our UI/UX design course that can help your business. Get to know them and explode your curiosity.

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