Fiverr Statistics (2024): Users, Demographics, and Top Services

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Andrea Mercado

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The freelance gig economy, led by platforms like Fiverr, transforms how talent engages with work.

Fiverr acts as a digital marketplace, connecting around 4 million buyers to freelancers offering various services, from graphic design to programming, in short "gigs." This on-demand model brings flexibility for freelancers and organizations needing targeted project support.

Curious about the platform's adoption in 2024? Join us as we delve into the latest Fiverr statistics, unveiling user demographics, growth patterns, and popular categories.

General Statistics:

Fiverr Had 4.2 Million Active Buyers as of Q3 2023
Fiverr Marketplace Offers Over 700 Freelance Service Categories
Fiverr Has Over 380,000 Active Freelance Sellers
Fiverr Seller Plus Reached 25,000 Subscribers in Q3 2023
Nearly 25% of Fiverr Traffic Comes From the U.S.
Nearly 60% of Fiverr Users Are Male
Fiverr Revenue Hit $92.5 Million in Q3 2023

The Genesis of Fiverr

Fiverr was started in 2010 by Micha Kaufman and Shai Wininger, intending to change how people work together.

Since its success in 2020, Fiverr has become a big player in the online marketplace for digital services, connecting businesses with freelancers worldwide.

Started in Tel Aviv, Israel, Fiverr wanted to allow people to offer and buy small services, or "gigs," for a starting flat fee of $5.

Despite initial doubts, Fiverr's easy-to-use platform and affordable services quickly made it a top online marketplace.

Fiverr Had 4.2 Million Active Buyers as of Q3 2023

In Q3 2023, Fiverr's user base grew to 4.2 million active buyers, marking a 2% YoY decrease.

However, according to official reports, 65% of Fiverr's core marketplace revenue comes from repeat buyers as of September 2023, showcasing sustained user engagement.

Fiverr Marketplace Offers Over 700 Freelance Service Categories

As freelancing expands across industries, Fiverr manages an ever-growing catalog spanning over 700 service categories that talent can offer and clients can browse.

Q3 of 2023 alone added 50 new categories to the Fiverr marketplace.

Some of the recently added services include Video Art, video creative services with AI technology, Custom Writing Prompts for generating quality textual content through AI, and Product Management.

Most Wanted Projects, Sellers, and User Earnings on Fiverr in 2024

Fiverr Has Over 380,000 Active Freelance Sellers

In 2021, Fiverr's active seller community reached 380,000, a number on the rise. While this may seem modest compared to other platforms, it offers favorable chances for new sellers to find work.

With the freelance workforce projected to expand, competition among Fiverr sellers is expected to intensify in the coming years, aligning with the evolving landscape of the broader job market.

According to Shahar Erez, the GM of Fiverr Enterprise, businesses are recognizing the need for a workforce strategy that includes freelance and contractor talent, especially as the freelance workforce is estimated to make up 50% of the U.S. workforce by 2030.

Searches for AI Projects on Fiverr Surge Over 650%

According to Fiverr's data, searches for "AI consultant" gigs alone jumped over 650% from January to July 2023.

These consultants are crucial in helping businesses leverage AI, offering solutions tailored to their specific needs and guiding them through AI-focused projects.

To put this into perspective, a notable AI consultant on the platform charges an average of $1,000 for a 10-hour service.

Fiverr Sellers Keep 80% of Gig Order Value

On Fiverr, sellers pocket 80% of the total when they complete and deliver a gig.

So for example, if a freelancer charges $10 for a service, they would take home $8 after Fiverr's 20% platform fees if the order satisfies the buyer.

This 80/20 split gives sellers strong payouts for all the creative work, programming, writing, translation, design, and more that powers Fiverr's gig economy.

Fiverr Project Managers Earn 12% of Total Budget

For Fiverr's Project Partner service, project managers earn a flat 12% fee from the total project budget. If you have a $5,000 project, the manager pockets $600 for their service.

In contrast, on Upwork, project managers charge hourly rates ranging from $19 to $45. Within just four 8-hour days, Upwork's fees could surpass Fiverr's, excluding Upwork's additional cut.

While Fiverr's fee might be less than traditional hourly roles, it's still viable for full-time work, considering larger project budgets and the benefits of Fiverr's integrated tools.

Fiverr Seller Plus Reached 25,000 Subscribers in Q3 2023

Fiverr's Seller Plus program, designed for top-rated freelancers, reached 25,000 subscribers in Q3 2023.

The program offers additional visibility, gig promotion opportunities, analytics insights, and tools to boost individual Fiverr businesses.

As part of Fiverr's strategy to enhance earnings, Seller Plus and Promoted Gigs contributed to an increased take rate of 31.3%.

Fiverr Demographics: Who Uses the Platform the Most?

Over a Third of Fiverr Users Are 25-34 Years Old

The largest group using Fiverr's freelance marketplace consists of adults aged 25-34, making up nearly 37% of visitors, according to Similarweb.

The second and third-highest age groups are 18-24 year olds at 22.69% and 35-44 year olds at 20.1%, respectively.

Fiverr attracts users from a broad working-age range seeking freelance services, and its appeal extends to larger enterprises, as evident in acquisitions like Stoke Talent.

Nearly 25% of Fiverr Traffic Comes From the United States

Fiverr receives over 50 million monthly visits, with the United States being the top country, contributing almost 25% of visits.

As Similarweb shows, the top five countries engaging with the platform the most are the United States (23.38%), India (6.35%), Pakistan (6.34%), the United Kingdom (5.88%), and Bangladesh (4.94%).

Nearly 60% of Fiverr Users Are Male

According to web traffic analytics, most of Fiverr's users are men, constituting 58.45% of the total users.

In contrast, women make up 41.55% of the visits to the freelance marketplace.

Fiverr's Corporate Statistics: Earnings and Latest Acquisitions

Fiverr Revenue Hit $92.5 Million in Q3 2023

In the third quarter of 2023, Fiverr's financial report showed a steady revenue growth, reaching $92.5 million.

That marked a 12.1% increase compared to the same period in 2022 when revenue was $82.5 million.

The spend per buyer also increased by 4% over the past year, now at $271. Understanding this metric is crucial as it provides insights into how much each customer spends on various products and services in the platform.

Fiverr Acquired Freelancer Management Startup Stoke Talent for $95 Million

In 2021, Fiverr acquired Stoke Talent for $95 million, a software startup specializing in freelancer management tools.

The transaction expanded Fiverr's services to larger employers who depend on flexible talent.

Two years post-acquisition, Fiverr launched Fiverr Enterprise, a freelancer management product incorporating Stoke's capabilities.

That move aligns with Fiverr's goal to evolve into a comprehensive platform for independent talent and businesses adapting to the changing on-demand work landscape.

Conclusion:

Fiverr connects over 4 million of buyers and freelancers across various services through its diverse ecosystem.

As Fiverr grows, the platform encounters competition from options like Upwork, Worksome, Wingspan, and Superside. However, Fiverr's strategic partnerships and consistent growth highlight its resilience.

As it charts its path forward, the gig economy's future on Fiverr seems promising, offering a spectrum of services in a rapidly evolving digital landscape.

FAQ

What is a Gig on Fiverr?

A Gig on Fiverr is the specific service you offer on the platform.

It's a way for freelancers to showcase their skills and expertise in areas like graphic design, writing, programming, and more.

When creating a Gig, users have the opportunity to present their talents and provide potential buyers with all the necessary information they need to decide to do business with them.

Who Can Join Fiverr As a Freelancer?

Fiverr is open to freelancers of all levels, whether you're a seasoned professional or someone exploring new skills.

The platform offers different levels to cater to diverse expertise. For example, for those with substantial industry experience, the company has Fiverr Pro, a tier showcasing hand-vetted, verified talent.

Is Signing Up on Fiverr Free?

Yes, signing up is entirely free. However, to buy or sell on Fiverr, you need to be a registered user.

How Do I Become a Seller on Fiverr?

To become a seller, follow the provided instructions after signing up.

Find your niche in our diverse categories, understand how you want to sell, and make sure to set clear expectations to become a successful seller.