10 Snapchat Statistics You Need to Know in 2024

Updated on February 17, 2023
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Written by
Andrea Mercado
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Edited by
Layla Varela
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Fact-checked by
David Mercado
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Social media remain the favorite virtual place for at least 59% of the world's population. According to Hootsuite’s reports published in Q2 of 2022, users of these platforms increased by more than 5% in a single year. 

💡 Snapchat Statistics — Highlights

  • Snapchat has 617 billion active users.
  • The average user spends approximately 3.2 hours per month on Snapchat.
  • 23.1% of Snapchat users use the platform to search for information related to brands and products.
  • Snapchat ads reach 7.7% of the world's population.
  • 89% of Snapchat users also have an Instagram account
  • 61.7% of Snapchat users are between 18 and 34.
  • The countries where Snapchat ads have the most significant reaches are India and the United States.
  • Snapchat contributes 3% more leads than Twitter and 4% more than TikTok.
  • Snapchat contributes 14% of sales for brands that generate content and advertising on that platform.
  • Snapchat delivers 29% more traffic to brands' websites.

Facebook continues to have the most active users (2.9 B), followed by YouTube (2.4 B), WhatsApp (2 Billion), and Instagram (1.4 B). However, are you interested in conquering growing and often ignored markets in the world of platforms? We recommend you pay attention to these 10 Snapchat stats you need to know in 2024.

1. Snapchat has 617 billion active users.

If you thought Snapchat was a dead platform, you're wrong. According to DataReportal's most recent annual report, as of July 2022, Snapchat has 617 billion active accounts. That figure represents significant growth, considering that between 2021 and 2022, the platform increased by at least 103 million users.

The app is the favorite of at least 1.3% of Internet users. With more active users than Twitter (486 B) and Pinterest (433), it is currently the ninth most used social media platform.

2. The average user spends approximately 3.2 hours per month on Snapchat.

While the difference between the time a user spends on social media apps such as TikTok and Snapchat is vast (the first takes an impressive 23.6 hours per month versus the last one with 3.2 hours in the same period), Snapchat is a growing platform.

With an average of 363 million daily active users, Snapchat has penetrated the US by 25%, leading the adoption of this app over other regions, such as Europe (16%) and the rest of the world (7%).

3. 23.1% of Snapchat users use the platform to search for information related to brands and products.

Unlike TikTok, where millions of users spend hours spending their free time searching for entertainment content, Snapchat is used for something else: to keep family and friends up to date, mainly.

That was evidenced in We are social's 2022 annual report, which shows that not only 42.7% use the platform to share photos and videos with other users, but 36% do so specifically to keep in touch with people close to them.

However, that is not the only use that users give Snapchat; according to the same study, 35.6% use the app to search for funny videos and 23.1% to search for information related to brands and products.

4. Snapchat ads reach 7.7% of the world's population.

To unleash any advertising plan, any specialist in marketing must know the potential audience they have in a growing platform like Snapchat. 

According to recent figures published by Hootsuite, ads on this app can reach around 616.9 million accounts. To give you an idea, that number of users represents about 7.7% of the world's population. Not bad if you consider that in a single year, Snapchat has expanded its reach to an estimated 103 million more users than in 2021.

5. 89% of Snapchat users also have an Instagram account

If you are wondering about the behavior and the content's language on Snapchat, think that almost all its users also have an active Instagram account, so immersing yourself in this social network and understanding how it works will be easy.

According to DataReportal, 89% of Snapchat users are Instagram users, 83.7% are Facebook users, and 78.9% are WhatsApp users.

6. 61.7% of Snapchat users are between 18 and 34.

Now, who regularly uses Snapchat? If you work for a young adult customer brand, good news for you because that's the bulk of the audience of this platform. 

As of July 2022, some analysis showed 61.7% of active Snapchat accounts belonged to users between 18 and 34 years and 39.1 % to users under 25. 

As for gender, 31.8% of the platform's users are men; however, We are social reported that concerning ads, these reach approximately 51.8% of female users and only 47.4% of male accounts.

7. The countries where Snapchat ads have the most significant reaches are India and the United States.

Knowing the regions where ads reach most users can give you the push to decide to advertise on Snapchat.

According to data collected by Snap Advertising Resources and published by DataReportal in mid-2022, India is the leading territory in terms of reach. The report claims that country Snapchat advertising can reach around 156,700,000 users, or 14.1% of its population over the age of 13.

The United States is the country with the second largest reach. There the ads reach an average of 109,150,000 users (38.1% of the population over the age of 13). The list is followed by France (25,550,000), Pakistan (23,800,000), and the UK, with a reach of 21,700,000 accounts.

8. Snapchat contributes 3% more leads than Twitter and 4% more than TikTok.

According to Social Media Examiner, 58% of marketers running their advertising campaigns on social media platforms for more than four years have become more proficient at getting the attention of potential customers.

The report points out that the apps that contributed the most leads in the second half of 2022 were:

  • LinkedIn and Facebook with 43% of the leads.
  • Instagram with 34%.
  • YouTube with 27%.
  • Snapchat with 24%.
  • Twitter with 21%. 
  • TikTok 20%. 

9. Snapchat contributes 14% of sales for brands that generate content and advertising on that platform.

Regarding sales, 14% sounds less attractive than the 37% of sales generated thanks to Facebook, the social media app preferred by marketers. However, the percentage is reasonable when you consider that advertising on other platforms, such as Twitter, can account for as much as 11% of a brand's sales. 

According to Social Media Examiner, these are the best platforms for exposing a brand: 

  • Facebook: 27% of exposure.
  • Instagram: 27%.
  • YouTube: 20 %.
  • LinkedIn: 17% of exposure.
  • Snapchat: 14%.
  • TikTok: 14%.

10. Snapchat delivers 29% more traffic to brands' websites.

Although only 4% of marketers use Snapchat to display their brand ads, this platform, which became popular in 2014 thanks to the development of its lenses and filters, has more potential than other platforms, such as LinkedIn, when it comes to finding loyal fans. 

According to the report mentioned above, even though Snapchat can generate up to 29% of a website's traffic, ranking below TikTok (36%) and LinkedIn (34%), when it comes to developing a solid community, the platform is worth a look. 

The same source shows that Snapchat can generate the same level of loyalty in its users as Twitter (23%), surpassing even LinkedIn. So would you give it a chance? 

Conclusions

  • If you have a brand targeting young adults, consider taking it to Snapchat, as 61.7% of the active users of this app are up to 34 years old and can generate 3% more leads than other platforms, such as Twitter or TikTok. 
  • Remember that most accounts belong to the U.S. and India. So keep your local market in mind when designing your Snapchat strategy. 
  • Compare the conversions of each platform. If you invest part of your budget in social media platforms, keep in mind that Snapchat generates, on average, the same percentage of sales as TikTok (14%), surpassing Twitter (11%).

Summary

  1. Snapchat has 617 billion active users.
  2. The average user spends approximately 3.2 hours per month on Snapchat.
  3. 23.1% of Snapchat users use the platform to search for information related to brands and products.
  4. Snapchat ads reach 7.7% of the world's population.
  5. 89% of Snapchat users also have an Instagram account
  6. 61.7% of Snapchat users are between 18 and 34.
  7. The countries where Snapchat ads have the most significant reaches are India and the United States.
  8. Snapchat contributes 3% more leads than Twitter and 4% more than TikTok.
  9. Snapchat contributes 14% of sales for brands that generate content and advertising on that platform.
  10. Snapchat delivers 29% more traffic to brands' websites.
Andrea Mercado is a tech-focused journalist and copywriter with over 5 years of experience covering innovation, edtech, AI, and internet trends across media outlets. She is passionate about how technology can democratize access to education and is an avid learner when it comes to emerging tech like AI. Her articles and webinars help readers stay informed on the latest tech developments.
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