As an online forum connecting 70 million daily users in niche communities spanning every interest, Reddit provides a distinctive space for individuals worldwide to connect and stay informed.
However, its specific dynamics may not align with every business. That is why marketers should examine the big picture before considering if Reddit fits into their 2024 marketing strategy. Here are 10 Reddit statistics to find out if this platform is the right fit for your brand.
Table of Contents
Reddit Usage Statistics
Every day, millions of users across the globe actively participate in discussions, voting, and content sharing on Reddit.
The platform's unique structure empowers users to contribute by upvoting or downvoting, ensuring the most engaging content rises to prominence.
Here are some of Reddit's usage statistics to watch out for in 2024.
1. Redditors created 4.4 billion pieces of content
Reddit use is growing fast, with users creating 4.4 billion pieces of content in the first half of 2023. That shows that Reddit is a popular place for specific discussions.
Surprisingly, less than 4% of posts were removed by moderators and administrators for policy violations, showing that the community can manage itself well.
2. Reddit's users created over 878,000 new discussion communities
According to official data, Reddit's users created over 878,000 new discussion communities in the first half of 2023.
However, nearly 50% fewer subreddits faced bans for policy violations versus the prior six months.
3. 82% of Generation Z trust product or service reviews they find on Reddit
As Reddit's bet is to be a forum where opinions and information are shared mostly for non-commercial purposes, Reddit is a perfect place to explore the views of your desired audience.
According to HubSpot studies, Reddit is one of the most trusted platforms by users when looking for reviews about products, services, or experiences:
- Google: 86%
- Amazon: 85%
- Reddit: 82%
4. The average time a user spends on the Reddit website is 7 minutes 59 seconds
The average time a user spends on the Reddit website is 7 minutes 59 seconds
In 2022, the average Reddit user spent over 9 and a half minutes per session, according to data from Hootsuite.
Additionally, this number dropped nearly two minutes to 7 minutes 59 seconds.
While 50 million users log in daily to Reddit, loyal users appear less engaged than the previous year.
Reddit Demographic Statistics
5. 48.69% of Reddit's global traffic comes from the United States
Reddit was born in 2005 in the United States, so it is unsurprising that this country contributes 48.69% of the visits to this platform.
According to the most recent data from Similar Web, these regions register the most traffic to the forum domain:
- United Kingdom: 7.05%.
- Canada: 6.99%.
- Australia: 4.19%.
- Germany: 3.14%.
6. 65.02% of Reddit users are male
Reddit continues skewing towards a 65/35 split between men and women. This marks a slight increase over 2022, when men accounted for 64% of Reddit’s audience.
Additionally, Marketing Charts data highlights that Reddit is particularly popular among the 18 to 29 age group, constituting around 36% of the user base in the U.S., followed by users aged 30 to 49 at 22%.
Marketing Statistics
7. There are over 3.4 million active subreddits on Reddit
Subreddits are communities within Reddit that group people interested in the same topics.
As the core organizing groups within Reddit, subreddits enable users to self-select into niche communities covering specific interests.
Recent data reveals prolific subreddit creation, with approximately 3.4 million in 2022.
Over the millions created thus far, around 1,500 subs maintain enough activity to be considered daily destinations.
8. Following the 60/40 rule on Reddit is a good idea to build community and avoid bans
Effective targeting is essential for all social ads, but especially on Reddit since, as we mentioned earlier, this network comprises many separate communities (subreddits).
And while Reddit ads can reach up to 50 million daily active users, you should ensure your ads are targeted to specific subreddits.
Be careful with your content, though, as Reddit classifies posts exclusively about self-promotion as spam. Therefore, follow the 60/40 rule: 60% of your content should be handy, and only 40% should be advertising.
9. With 17.40% of traffic, video games and consoles are the most popular category on Reddit
After the adult category, conversations around video games and consoles are the most popular on Reddit.
According to Similar Web, that category took 17.40% of the forum's traffic, ranking above the Tech category (11.09%) and News (7.39%).
10. Posts with less than 120 characters in their titles are more likely to reach up to 8,700 upvotes on Reddit
When it comes to content, studies showed that publications whose titles are between 60 and 80 characters are the ones that tend to have more upvotes on Reddit (the equivalent of "likes," if you're not familiar with the term.)
This length can get a post up to 8,700 reactions, and if it is a question, even better, as this type of publication can get up to twice as many comments.
Summary: Reddit Statistics
1. Redditors created 4.4 billion pieces of content
2. Reddit's users created over 878,000 new discussion communities
3. 82% of Generation Z trust product or service reviews they find on Reddit
4. The average time a user spends on the Reddit website is 7 minutes 59 seconds
5. 48.69% of Reddit's global traffic comes from the United States
6. 65.02% of Reddit users are male
7. There are over 3.4 million active subreddits on Reddit
8. Following the 60/40 rule on Reddit is a good idea to build community and avoid bans
9. With 17.40% of traffic, video games and consoles are the most popular category on Reddit
10. Posts with less than 120 characters in their titles are more likely to reach up to 8,700 upvotes on Reddit
Final Thoughts
With around 3.4 million active subreddits, Reddit's communities provide a strategic advantage for businesses connecting with specific niche markets.
Whether delving into gaming, sports, technology, or other industries, brands can tap into Reddit's predominantly male user base, making it an ideal platform for those catering to this demographic.
However, it's crucial to recognize that millions of female users also actively participate, making Reddit an inclusive hub for diverse audiences.
As we look ahead to 2024, brands should prioritize authenticity and transparency in their interactions with the Reddit community. Building trust is critical, and Redditors appreciate companies that offer valuable insights.
Sources:
- Transparency Report: January to June 2023 - Reddit
- 24 Reddit Stats and Facts to Know in 2022
- Reels Grew By 220M Users in Last 3 Months (And Other Jaw-Dropping Stats)
- reddit.com Traffic Analytics, Ranking Stats & Tech Stack | Similarweb
- Global Reddit user distribution by gender 2022 | Statista
- How Many Subreddits Are There 2022 [Subreddit Statistics]
- What is Reddit, and Should Your Brand Be Using It?
- Reddit Marketing Strategy: What We Learned From 150 Subreddits
- Reddit throughout the years: Its rise to prominence, recent revolts and IPO plans
- Reddit may be looking to go public in 2024. - The Verge
FAQ
How did Reddit start?
Reddit originated in 2005 when Alexis Ohanian and Steve Huffman, co-founders and recent graduates of the University of Virginia, took the advice of startup accelerator Y Combinator founder Paul Graham.
During their senior year, Graham proposed they build "the front page of the Internet."
Eager for the opportunity, Ohanian and Huffman received a modest investment of $12,000 from Y Combinator, marking Reddit's inception as part of the accelerator's first batch of companies.
Is Reddit planning to go public in 2024?
There are indications that Reddit is considering going public in 2024.
According to The Verge, the company is in discussions with potential investors, and an initial public offering (IPO) might occur as early as the first quarter of the upcoming year.
Is Reddit related to blockchain initiatives?
Reddit continued to invest in its NFT avatars. The platform introduced "Collectible Expressions," a feature allowing users to incorporate their Collectible Avatars into a library of expressions created by Reddit to use in post comments.
In conjunction with the NFT avatar news, Reddit has announced that its blockchain-based Community Points will be discontinued. This decision comes amid ongoing changes in Reddit's approach to blockchain technologies on its platform.