Reddit is a social media forum where people can post, share and discuss content on various topics, from news and politics to hobbies and interests.
The exciting thing about this online community (besides allowing them to connect with like-minded people from all over the world and enabling them to keep up to date with current events) is that it allows users to create and join subreddits: communities dedicated to specific topics.
While Reddit can currently attract 50 million daily users, the platform has very particular dynamics that do not always work for all brands. So if you want to know if this virtual forum fits yours, check out these 10 Reddit stats that any marketer should consider in 2023.
1. Reddit has approximately 430 million monthly active users
According to Hootsuite's most recent social media platforms report, Reddit is above applications such as Quora and only behind Twitter in terms of usage.
The information shows that this forum, one of the most important on the Internet, has approximately 430 million monthly active users, about 20% higher than the total U.S. population.
2. Reddit achieves more than 1 billion unique monthly visits
Although the number of users is far from Facebook's numbers, when it comes to web traffic, Reddit generates more visits than Amazon. According to We Are Social's annual report, this forum received more than 1 billion monthly unique visits in 2022.
It makes sense because Reddit is a platform that serves entertainment but also allows you to interact with users, share experiences or reviews, and learn from that flow of information.
3. 47.81% of Reddit's global traffic comes from the United States
Reddit was born in 2005 in the United States, so it is not so surprising that this country is the one that contributes 47.81% of the visits to this platform.
According to the most recent data from Similar Web, these are the other regions that register the most traffic to the forum domain:
- United Kingdom: 7.06%.
- Canada: 6.94%.
- Australia: 4.31%.
- Germany: 3.14%.
4. The average time a user spends on the Reddit website is 9 minutes 39 seconds
There is one particularity of Reddit, and that is that not all users must have an account to access this forum.
Although Reddit attracts more than one billion users per month, only about 50 million of them log in to this social network daily, which means that not all register to interact on the platform.
But how much time do these daily users spend on Reddit on average? According to Hootsuite, users, on average, log in for nine minutes and 39 seconds daily. That makes Reddit's website number 18 in the top 20 most visited pages on the Internet today, ranking only behind Netflix.
5. There are approximately 3.4 million active subreddits on Reddit
Subreddits are communities within Reddit that group people interested in the same topics.
According to the most recent Reddit Matrix data, as of May 2022, approximately 3.4 million subreddits had been created, of which only 551,076 were built between April 2021 and April 2022.
The data further indicates that nearly 1,533 of these communities are open daily.
6. 63.8% of Reddit users are male
According to Marketing Charts data, Reddit is mainly used by people between 18 and 29. For example, in countries like the U.S., at least 36% of these users make this niche the one that accesses the forum the most, followed by users between the ages of 30 and 49 (22%).
In addition to the above, the male population is the one that accesses Reddit more than the female population. According to Statista, as of 2022, 63.8% of users were men, while 36.2% were women.
7. Following the 60/40 rule on Reddit is a good idea to build community and avoid bans
Effective targeting is essential for all social ads, but especially on Reddit since, as we mentioned earlier, this network comprises many separate communities (subreddits).
And while Reddit ads can reach up to 50 million daily active users, you should ensure your ads are targeted to specific subreddits.
Be careful with your content, though, as Reddit classifies posts exclusively about self-promotion as spam. Therefore, follow the 60/40 rule: 60% of your content should be handy, and only 40% should be advertising.
8. With 17.40% of traffic, video games, and consoles are the most popular category on Reddit in 2023
After the adult category, conversations around video games and consoles are the most popular on Reddit.
According to Similar Web, as of February 2023, that category took 17.40% of the forum's traffic, ranking above the Tech category (11.09%) and News (7.39%).
9. 82% of Generation Z trust product or service reviews they find on Reddit
As Reddit's bet is to be a forum where opinions and information are shared mostly for non-commercial purposes, Reddit is a perfect place to explore the views of your desired audience.
According to HubSpot studies, Reddit is one of the most trusted platforms by users when looking for reviews about products, services, or experiences:
- Google: 86%
- Amazon: 85%
- Reddit: 82%
10. Posts with less than 120 characters in their titles are more likely to reach up to 8,700 upvotes on Reddit
If it's about content, pay attention to this statistic from Foundation Inc, because according to a study conducted some time ago, they showed that publications whose titles are between 60 and 80 characters are the ones that tend to have more upvotes in Reddit (the equivalent of "likes," if you're not familiar with the term.)
This length can get a post up to 8,700 reactions, and if it is a question, even better, as this type of publication can get up to twice as many comments.
- Reddit offers a vast array of niches: With 3.4 million active subreddits, businesses can target their specific niche market on Reddit. Brands can use this to their advantage by creating a community or engaging with existing communities that align with their product or service. By doing so, they can make a targeted and engaged audience more likely to convert.
- Since Reddit has a predominantly male user base, businesses targeting this demographic can benefit significantly from the forum. That could include gaming, sports, technology, and more industries. However, brands targeting a female demographic should be open to Reddit entirely, as millions of female users are still on the platform.
- Companies can build trust and credibility with the Reddit community by providing helpful information and insights. It's important to be transparent and authentic in these efforts, as Redditors can quickly call out companies seen as disingenuous or manipulative.
- Another way to highlight a product or service on Reddit is by creating sponsored posts or ads on the platform, which can target specific subreddits or groups of users based on their interests and demographics.
- Reddit has approximately 430 million monthly active users.
- Reddit achieves more than 1 billion unique monthly visits.
- 47.81% of Reddit's global traffic comes from the United States.
- The average time a user spends on the Reddit website is 9 minutes 39 seconds.
- There are approximately 3.4 million active subreddits on Reddit.
- 63.8% of Reddit users are male.
- Following the 60/40 rule on Reddit is a good idea to build community and avoid bans.
- With 17.40% of traffic, video games, and consoles are the most popular category on Reddit in 2023.
- 82% of Generation Z trust product or service reviews they find on Reddit.
- Posts with less than 120 characters in their titles are more likely to reach up to 8,700 upvotes on Reddit.