20+ Key 2024 iPhone Statistics and Trends

Updated on January 9, 2024
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Written by
Andrea Mercado
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Edited by
Layla Varela
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Fact-checked by
David Mercado
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iPhone statistics

The iPhone remains one of the most iconic devices in a world dependent on smartphones. This article delves into the most recent iPhone Statistics, 2024, to better understand its global impact. 

We answer critical questions about iPhone usage worldwide, top-selling countries, annual sales figures, market share, and the hottest apps on the iPhone App Store. 

How Many People Have iPhones in the World?

The iPhone was first released in 2007, and its user base continues to grow yearly. As of 2023, there are an estimated 1.46 billion active iPhone users worldwide. This represents a market share of 21.67% of the world's total smartphone-using population.

Take a look at the number of iPhone users worldwide over time:

  • 2010: 60 million
  • 2011: 115 million
  • 2012: 206 million
  • 2013: 329 million
  • 2014: 442 million
  • 2015: 569 million
  • 2016: 710 million
  • 2017: 814 million
  • 2018: 888 million
  • 2019: 948 million
  • 2020: 1 billion
  • 2021: 1.23 billion
  • 2022: 1.36 billion
  • 2023: 1.46 billion

As of the second quarter of 2023, the iPhone is sold the most in China. Apple sold over 41 million iPhones in China in the second quarter of 2023, accounting for 28% of Apple's global iPhone sales.

The United States is the second largest iPhone market, with Apple selling over 25 million iPhones in the second quarter of 2023. 

Here are the top 10 countries where the iPhone is sold the most, based on second-quarter 2023 sales:

CountryNumber of iPhones Sold (Millions)
China41
United States25
Japan5
India20
Canada10
United Kingdom8
Germany7
France6
Australia5
South Korea4

How many iPhones are sold a year?

According to Statista, the following are the estimated number of iPhones sold in 2023 by region:

  • Americas: 76.8 million
  • Europe: 57.2 million
  • Greater China: 44.8 million
  • Japan: 15.6 million
  • Rest of Asia Pacific: 14.3 million
  • Middle East and Africa: 10.3 million
image 15

The Americas region has been the largest market for iPhones since 2017. However, the Greater China region has snowballed in recent years and is now the second-largest market. 

YearAmericas (Millions)Europe (Millions)Greater China (Millions)Japan (Millions)Rest of Asia Pacific (Millions)Middle East and Africa (Millions)
201770.552.638.515.212.39.4
201876.256.642.715.913.59.9
201979.259.344.616.314.210.3
202075.857.343.816.214.110.4
202178.459.645.716.714.610.8
202280.260.846.817.115.011.1
202376.857.244.815.614.310.3

iPhone market share statistics

In 2023, Android was the leading mobile operating system in the world, with a market share of 70.8%. iOS is the second largest operating system, with a market share of 28.4%.

image 12

Android has consistently had a higher market share than iOS since 2015. The gap has widened in recent years, as Android has become more popular in developing countries.

YeariOS market shareAndroid market share
20090.6%0.1%
20101.7%1.6%
20113.7%3.0%
20126.2%3.8%
201310.4%7.8%
201414.3%13.9%
201515.4%18.9%
201616.8%26.0%
201718.1%31.3%
201820.2%37.4%
201921.2%42.1%
202022.2%47.5%
202123.4%53.6%
202224.9%62.2%
202328.4%70.8%

iPhone App Store Statistics

  1. The App Store is available in over 175 countries and 40 languages. 
  2. Over 2.24 million apps are available in the Apple App Store as of September 2023.
  3. Users have downloaded apps more than 370 billion times since 2008.
  4. Annual iOS App Downloads from 2015 to 2022 (Billions):
  • 2015: 15.3 billion downloads
  • 2016: 17.7 billion downloads
  • 2017: 19.4 billion downloads
  • 2018: 20.7 billion downloads
  • 2019: 21.3 billion downloads
  • 2020: 24.3 billion downloads
  • 2021: 23.7 billion downloads
  • 2022: 24.3 billion downloads
  1. Downloads of apps and games on the Apple App Store saw a 0.9% increase in 2022.
  2. iOS apps had a 13.7% retention rate after 3 days, decreasing to 4.3% after 30 days.
image 14
  1. Developers have earned over $320 billion from the App Store since 2008.
  2. In 2023, the highest iOS app developer salary in the United States reached $115,000 annually.
  3. Apple App Store consumer spending reached $86.8 billion in 2022, showing a 1.9% increase from the previous year.
  4. In Q3 2022, gaming apps comprised 12.68% of iOS apps, while business apps made up 10.35%. 
  5. "Honor of Kings" led as the highest-grossing app on the Apple App Store, amassing $1.6 billion in consumer spending.
  6. Annual Apple App Store game revenue from 2016 to 2022 (in $ billion) showcases consistent growth, peaking at $52.3 billion in 2021 before declining to $50 billion in 2022.
YearRevenue ($bn)
201623.4
201729.6
201832.3
201938
202047.6
202152.3
202250

Top 10 Highest Revenue iPhone Apps in 2022 (Billions)

image 13
  1. Honor of Kings: $1.652 billion
  2. TikTok: $1.379 billion
  3. YouTube: $1.058 billion
  4. PUBG Mobile: $0.936 billion
  5. Genshin Impact: $0.922 billion
  6. Tinder: $0.641 billion
  7. Candy Crush Saga: $0.4989 billion
  8. Disney+: $0.4983 billion
  9. Roblox: $0.491 billion
  10. Romance Three Kingdoms: $0.455 billion

Top 10 Most Downloaded iOS Apps in June, 2023 (Millions)

  1. Google: 6.36 million downloads
  2. CapCut: 6.16 million downloads
  3. ICOCA: 5.23 million downloads
  4. ChatGPT: 4.65 million downloads
  5. TikTok: 4.12 million downloads
  6. WhatsApp: 3.91 million downloads
  7. YouTube: 3.66 million downloads
  8. Instagram: 3.54 million downloads
  9. Google Chrome: 2.69 million downloads
  10. TikTok Global Videos Community: 2.63 million downloads 

Top 10 Most Downloaded iOS Apps in 2022 (Millions)

  1. TikTok: 212 million downloads
  2. YouTube: 133 million downloads
  3. WhatsApp: 127 million downloads
  4. CapCut: 113 million downloads
  5. Instagram: 103 million downloads
  6. Google Maps: 98 million downloads
  7. Google: 89 million downloads
  8. Kwai: 78 million downloads
  9. Snapchat: 75 million downloads
  10. Facebook: 75 million downloads

Conclusion

The iPhone is a game-changer worldwide, with its user base growing rapidly and impressive sales. 

While Android leads the global market, iOS retains a strong and loyal user base. Also, the Apple App Store thrives, offering a rich ecosystem for both developers and users. 

According to these statistics and trends, it's clear that the iPhone's impact will continue to shape the future of mobile technology.

FAQ

1. How many iPhone users are there worldwide in 2024?

  • There are approximately 1.46 billion active iPhone users globally, representing a market share of 21.67% among all smartphone users worldwide.

2. Which countries lead in iPhone sales?

  • China is the leading market for iPhone sales, with over 41 million iPhones sold in the second quarter of 2023, accounting for 28% of Apple's global iPhone sales. The United States follows as the second-largest market.

3. How does iOS market share compare to Android in 2024?

  • In 2024, Android maintains its lead with a market share of 70.8%, while iOS ranks as the second-largest operating system with a 28.4% market share.

4. How has Apple App Store game revenue evolved in recent years?

  • Annual Apple App Store game revenue grew consistently from 2016 to 2022, peaking at $52.3 billion in 2021 before settling at $50 billion in 2022.

5. What were the top downloaded iOS apps in 2023?

  • In 2024, the top downloaded iOS apps were led by Google, CapCut, ICOCA, ChatGPT, TikTok: 4.12 million downloads, WhatsApp, YouTube, Instagram, Google Chrome, and TikTok Global Videos Community.

6. What are the all-time most downloaded apps in the App Store?

  • The all-time most downloaded apps in the App Store include TikTok, Instagram, WhatsApp, CapCut, and Snapchat, among others.

7. How has the iPhone user base grown over the years?

  • Since its launch in 2007, the iPhone user base has grown significantly, reaching an estimated 1.46 billion users in 2023, following steady year-over-year growth.

8. How has the annual game revenue in the Apple App Store evolved over the years?

  • Annual Apple App Store game revenue showed consistent growth from 2016 to 2021, reaching a peak of $52.3 billion in 2021 before slightly declining to $50 billion in 2022.

Sources

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Andrea Mercado is a tech-focused journalist and copywriter with over 5 years of experience covering innovation, edtech, AI, and internet trends across media outlets. She is passionate about how technology can democratize access to education and is an avid learner when it comes to emerging tech like AI. Her articles and webinars help readers stay informed on the latest tech developments.
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