Apple Statistics 2026
15 key statistics on Apple's $391B revenue, $3.5T market cap, 2.35B active devices, Services growth, and Apple Intelligence AI strategy.
$391B
Annual Revenue (FY2024)
+2% YoY
$3.5T
Market Cap
#1 globally
2.35B
Active Devices
+9% YoY
164K
Employees
Worldwide
Key Takeaways
- Apple's annual revenue reached $391 billion in FY2024, with Services ($96B, +13% YoY) now the fastest-growing and highest-margin segment
- The active device installed base surpassed 2.35 billion — spanning iPhone (1.46B), iPad (300M), Mac (200M), Apple Watch (250M), and AirPods (150M)
- Apple's market capitalization hit $3.5 trillion, making it the world's most valuable public company — nearly 2x Microsoft ($2.8T) at times in 2024
- Apple Intelligence marks Apple's biggest AI push: on-device models, Siri + ChatGPT integration, and a new App Intents framework for third-party AI actions
Revenue & Financials
Apple generated $391 billion in revenue in FY2024 — the 3rd-highest in corporate history
Apple's fiscal year 2024 (ended September 2024) revenue reached $391 billion, up 2% from $383 billion in FY2023 and just shy of its all-time record of $394 billion in FY2022. The modest growth reflects iPhone maturity in developed markets, partially offset by strong Services growth (+13%). By comparison, Microsoft earned $245B, Amazon $620B (mostly retail), and Google (Alphabet) $340B in the same period. Apple's revenue is more than the GDP of 170+ countries.
Net income was $101 billion — Apple earns $277 million in profit every single day
Apple's net income reached $101 billion in FY2024, up 4% from $97 billion in FY2023. This translates to $277 million per day, $11.5 million per hour, or $192,000 per minute in pure profit. Apple's net margin was 25.8%, up from 25.3% the prior year, driven by the shift toward higher-margin Services revenue. Apple returns nearly all free cash flow to shareholders: $95 billion in share buybacks and $15.2 billion in dividends in FY2024.
Apple's market capitalization reached $3.5 trillion — the world's most valuable company
Apple's market cap surpassed $3.5 trillion in late 2024, making it the first company to reach that milestone. Apple's market cap exceeds the entire GDP of the United Kingdom ($3.3T) and is roughly equal to Germany's ($4.1T). The company trades at approximately 30x earnings. Apple has been the world's most valuable public company for most of the past decade, briefly surpassed by Microsoft and Saudi Aramco at various points.
Apple spent $95 billion on share buybacks in FY2024 — the largest in history
Apple's $95 billion in share repurchases in FY2024 was the largest annual buyback by any company in history. Since initiating its buyback program in 2012, Apple has repurchased over $700 billion in shares, reducing its share count by 42%. Combined with $15.2 billion in dividends, Apple returned $110 billion to shareholders in FY2024. Apple's stated goal is to reach a 'net cash neutral' position, though it still holds $153 billion in cash and investments.
Gross margins reached 46.2% — the highest in Apple's modern history
Apple's overall gross margin expanded to 46.2% in FY2024, up from 44.1% in FY2023 and 43.3% in FY2022. This improvement is driven by two factors: (1) Services revenue growing faster than Products (Services margin: 75% vs. Products margin: 36%), and (2) Apple Silicon chips reducing Mac and iPad component costs. If Services continues to grow at 13%+ annually, Apple's blended margin could exceed 50% by 2027.
Annual Revenue ($B)
Revenue by Segment (%)
Services & Ecosystem
Apple Services revenue hit $96 billion in FY2024 — growing 13% YoY
Services is Apple's fastest-growing and highest-margin segment. Revenue reached $96 billion in FY2024, up 13% from $85 billion. This includes App Store commissions (~$28B), advertising (~$9B), Apple Music/TV+/Arcade (~$12B), iCloud (~$8B), AppleCare (~$10B), Apple Pay/Wallet (~$6B), licensing deals (~$20B, including Google search), and other services. At 75% gross margin, Services generated approximately $72 billion in gross profit — more than iPhone's $73B despite less than half the revenue.
Apple has over 1 billion paid subscriptions across its services
Apple surpassed 1 billion paid subscriptions in early 2024, across Apple Music (100M+), Apple TV+ (45M+), iCloud+ (400M+ storage plans), Apple Arcade, Apple News+, Apple Fitness+, and third-party App Store subscriptions. This represents a 4x increase from 250 million paid subscriptions in 2018. Subscription revenue has a 95%+ retention rate, providing Apple with predictable, recurring cash flow. The Apple One bundle (starting at $19.95/month) has been a key driver of multi-service adoption.
2.35 billion active Apple devices are in use worldwide
The total active Apple device installed base reached 2.35 billion in early 2025: iPhone (1.46B), iPad (300M), Mac (200M), Apple Watch (250M), AirPods (150M+), Apple TV (45M), and HomePod (20M). This ecosystem creates enormous switching costs — the average Apple user owns 3.2 Apple devices. Each active device generates approximately $41/year in Services revenue. The installed base has grown 9% YoY and 135% since 2016 (1.0 billion).
Services Revenue Growth ($B)
Revenue by Region (%)
Innovation & AI
Apple invested $31.4 billion in R&D in FY2024 — 8% of revenue
Apple's R&D spending reached $31.4 billion in FY2024, up from $29.9 billion in FY2023. While this is the highest absolute R&D spend in Apple's history, the 8% of revenue ratio is lower than Meta (28%), Google (14%), and Microsoft (13%). Apple's R&D covers Apple Silicon chip design, Apple Intelligence AI models, Vision Pro spatial computing, health sensors (blood glucose, blood pressure), autonomous vehicle research (Project Titan, cancelled 2024), and new product categories.
Apple Silicon now powers 100% of new Macs — M4 chips deliver 40% better ML performance
Apple completed its transition from Intel to custom Apple Silicon chips in 2022. The M4 chip family (launched 2024) delivers up to 38 trillion operations per second (TOPS) on its Neural Engine — a 40% improvement over M3 and critical for on-device AI. Apple Silicon has transformed Mac's competitive position: Mac revenue grew 24% in FY2024 Q4, and Mac market share reached 8.6% globally (up from 7.5% in 2023). The integrated CPU-GPU-Neural Engine design gives Apple a structural advantage in AI inference efficiency.
Apple Intelligence represents Apple's largest AI investment — on-device models with cloud compute
Apple Intelligence, launched with iOS 18.1 in October 2024, is Apple's comprehensive AI strategy. Key features include Writing Tools (email/text rewriting), Genmoji (custom emoji generation), Image Playground (image creation), enhanced Siri with on-screen awareness, ChatGPT integration via partnership with OpenAI, and notification summaries. Apple's approach prioritizes on-device processing (using the Neural Engine) with Private Cloud Compute for heavier tasks. Apple spent an estimated $5-8 billion on AI R&D in 2024.
R&D Spending ($B)
Future Outlook
Apple Vision Pro launched at $3,499 — creating the spatial computing category
Apple Vision Pro shipped in February 2024 at $3,499, Apple's first entirely new product category since Apple Watch (2015). First-year sales are estimated at 400,000-500,000 units, below initial projections of 1 million. The device is positioned as a developer/enterprise platform rather than a consumer product. Apple is reportedly developing a more affordable Vision headset ($1,500-2,000) for 2026. The spatial computing market is projected to reach $100 billion by 2030.
Apple's total shareholder return over 10 years is 875% — outperforming the S&P 500 by 5x
An investment of $10,000 in Apple stock in January 2015 would be worth approximately $97,500 by end of 2024, a total return of 875% (including dividends). Over the same period, the S&P 500 returned approximately 175%. Apple's consistent buyback program, growing dividend (12 consecutive years of increases), and shift to high-margin Services have made it one of the best-performing large-cap stocks in history. Apple was added to the Dow Jones Industrial Average in 2015.
Apple employs 164,000 people and supports 2.5 million U.S. jobs
Apple has 164,000 full-time employees globally, with approximately 90,000 in the United States. Additionally, Apple claims to support 2.5 million jobs in the U.S. through its supply chain, App Store ecosystem, and direct employment. Apple's supply chain spans 43 countries with 200+ major suppliers. The company has committed to becoming carbon neutral across its entire supply chain by 2030, with 300+ suppliers pledged to use 100% renewable energy.
Analysts project Apple revenue will reach $450 billion by 2027 — driven by Services and AI
Wall Street consensus projects Apple revenue growing to $420-450 billion by 2027, driven by: Services growing to $130B+ (13% CAGR), an iPhone AI upgrade super-cycle (800M+ devices incompatible with Apple Intelligence), Apple Vision becoming a meaningful product line ($5-10B), and emerging market expansion (India, Southeast Asia). The bear case centers on China risk (17% of revenue, regulatory pressure, Huawei competition) and potential App Store regulation (EU DMA, U.S. antitrust) reducing Services margins.
Financial Summary Table
| Metric | FY 2022 | FY 2023 | FY 2024 | YoY Growth |
|---|---|---|---|---|
| Total Revenue | $394B | $383B | $391B | +2% |
| Net Income | $100B | $97B | $101B | +4% |
| Services Revenue | $78B | $85B | $96B | +13% |
| Gross Margin | 43.3% | 44.1% | 46.2% | +2.1pp |
| R&D Spending | $26.3B | $29.9B | $31.4B | +5% |
| Cash & Equivalents | $169B | $162B | $153B | -6% |
| Share Buybacks (FY) | $90B | $77B | $95B | +23% |
"We believe AI represents a profound opportunity for Apple, and we're bringing it to our customers in a way that's deeply integrated, personal, and — above all — private."— Tim Cook, CEO, Apple Inc.
Methodology
This report compiles data from 9 authoritative sources including Apple's SEC filings (10-K, 10-Q), Bloomberg Markets, Morgan Stanley and Goldman Sachs equity research, IDC, and Counterpoint Research. All financial figures use Apple's fiscal year (October–September). Revenue and income data are from Apple's audited financial statements. Market cap data reflects closing prices from Bloomberg. Installed base estimates combine Apple's official disclosures with analyst tracking models.
Frequently Asked Questions
How much money does Apple make?
Apple generated $391 billion in revenue and $101 billion in net income in FY2024. That's $277 million in profit per day. Apple is the most profitable company in the world by net income.
What is Apple's most important product?
iPhone remains Apple's largest revenue source at 52% ($201B), but Services ($96B, 25% of revenue) is the fastest-growing and highest-margin segment at 75% gross margin. Many analysts consider Services the most strategically important segment.
How many Apple devices are active worldwide?
Over 2.35 billion Apple devices are actively in use globally: 1.46B iPhones, 300M iPads, 250M Apple Watches, 200M Macs, 150M AirPods, and others. The average Apple user owns 3.2 Apple devices.
Is Apple a good investment?
Apple has returned 875% over 10 years (vs. 175% for the S&P 500). It trades at ~30x earnings, returns $110B/year to shareholders via buybacks and dividends, and has a growing Services business. However, past performance doesn't guarantee future results.
What is Apple Intelligence?
Apple Intelligence is Apple's AI platform launched in iOS 18.1 (October 2024). It features on-device AI processing, Writing Tools, Genmoji, Image Playground, enhanced Siri with ChatGPT integration, and Private Cloud Compute. It runs on iPhone 15 Pro and newer, plus M-series Macs and iPads.
How does Apple compare to Microsoft?
Apple ($391B revenue, $3.5T market cap) and Microsoft ($245B revenue, $2.8T market cap) are the world's two most valuable companies. Apple leads in consumer hardware and ecosystem lock-in; Microsoft leads in enterprise software, cloud (Azure), and AI (OpenAI partnership).
Sources
Last checked: March 2026
Apple Inc. — FY2024 10-K Filing (SEC) (2024)
Apple Inc. — Quarterly Earnings Calls (2024-2025)
Bloomberg Markets — Apple Data (2024)
Morgan Stanley — Apple Equity Research (2024)
Goldman Sachs — Apple Analysis (2024)
IDC — AR/VR & Smartphone Market Data (2024)
Apple — Developer & Apple Intelligence (2024)
Apple — Environmental Responsibility (2024)
Counterpoint Research — Premium Smartphones (2024)