iPhone Statistics 2026
15 key statistics on iPhone sales, revenue, market share, Apple Intelligence AI features, and the path to a foldable iPhone.
235M
iPhones Sold (2024)
+3% YoY
$201B
iPhone Revenue
52% of Apple rev
1.46B
Active iPhones
+8% YoY
27.6%
Global Market Share
#2 worldwide
Key Takeaways
- Apple shipped approximately 235 million iPhones in 2024, generating $201 billion in revenue — 52% of Apple's total
- The active iPhone installed base reached 1.46 billion devices globally, up 8% YoY, with 125M+ in the U.S. alone
- iPhone 15 Pro Max was the best-selling premium smartphone worldwide, with the Pro lineup driving 60%+ of iPhone revenue
- Apple Intelligence (on-device AI) is reshaping the iPhone upgrade cycle, with iPhone 16 Pro models seeing 18% higher demand than iPhone 15 Pro at launch
Sales & Market Share
Apple shipped approximately 235 million iPhones in 2024
iPhone shipments reached an estimated 235 million units in 2024, up 3% from 229 million in 2023. While unit growth has plateaued compared to the 5G super-cycle peak of 240M in 2021, Apple continues to dominate the premium segment (smartphones $600+), holding a 71% share of global premium smartphone sales. The iPhone 16 series benefited from the Apple Intelligence AI launch, particularly in the U.S. and Japan.
iPhone holds 27.6% of the global smartphone market — #2 behind Samsung
Apple's global smartphone market share reached 27.6% in 2024, up from 20.1% in 2023 (a record Q4 2024 boosted by iPhone 16 launches). Samsung leads at 19.4% for the full year, but Apple overtakes Samsung in Q4 every year during iPhone launch season. In the U.S., iPhone commands a 57% market share; in Japan, 65%. However, in China, iPhone share slipped to 18% as Huawei's resurgence with the Mate 60 Pro cut into Apple's position.
1.46 billion active iPhones are in use worldwide
The active iPhone installed base reached 1.46 billion devices in early 2025, up 8% from 1.35 billion in 2024. This is Apple's most critical metric because it drives the high-margin Services business ($96B in FY2024). In the U.S. alone, there are over 125 million active iPhones. The average iPhone user keeps their device for 4.3 years, up from 3.0 years in 2018, reflecting both higher device durability and economic factors slowing upgrade cycles.
iPhone 15 Pro Max was the world's best-selling premium smartphone in 2024
The iPhone 15 Pro Max was the single best-selling smartphone above $1,000 globally in 2024, capturing 8.2% of the entire premium segment by itself. The Pro lineup (Pro + Pro Max) accounted for 62% of total iPhone revenue, up from 58% in 2023 and 55% in 2022. Apple's strategy of differentiating Pro models with exclusive features (ProMotion, Action Button, Camera Control, Apple Intelligence) has successfully shifted the mix toward higher-ASP devices.
57% of U.S. smartphone users own an iPhone
In the United States, iPhone maintains a dominant 57% market share of active smartphones, compared to 42% for Android. Among 18-29 year olds, iPhone penetration is even higher at 87% (Piper Sandler survey). This ecosystem lock-in — driven by iMessage, AirDrop, Apple Watch compatibility, and the App Store — creates a significant switching cost. Only 4% of iPhone users switch to Android annually, vs. 15% of Android users switching to iPhone.
iPhone Unit Shipments (Millions)
Market Share by Region (%)
Revenue & Pricing
iPhone generated $201 billion in revenue in FY2024 — 52% of Apple's total
iPhone revenue reached $201 billion in Apple's fiscal year 2024, essentially flat compared to $200 billion in FY2023. While unit growth was modest (+3%), the shift to Pro models partially offset a declining average selling price ($855, down from $873). iPhone remains Apple's largest product category at 52% of total revenue, though this share has declined from 66% in 2015 as Services (25%), Wearables (10%), and Mac (8%) have grown faster.
The average iPhone selling price is $855 — 3x the Android average of $295
Apple's average iPhone selling price (ASP) was approximately $855 in 2024, down from $907 in 2022 as the iPhone SE and older models brought down the average. However, the iPhone ASP remains nearly 3x the global Android average of $295. The iPhone 16 Pro Max starts at $1,199, while the iPhone SE (expected in 2025) is rumored at $499. Apple's pricing power allows it to capture 85% of all smartphone industry profits despite having only 27.6% unit market share.
Each iPhone user generates $99/year in Services revenue for Apple
Apple's Services revenue per active iPhone user reached $99 in FY2024, up 11% from $89 in FY2023 and $78 in FY2022. This includes App Store commissions (30%), Apple Music, iCloud, Apple TV+, Apple Arcade, AppleCare, Apple Pay fees, and search deal revenue (Google pays Apple an estimated $20B/year). Services revenue ($96B total) now has gross margins of 75%, compared to 36% for iPhone hardware, making services increasingly critical to Apple's profitability.
iPhone Annual Revenue ($B)
Model Sales Mix (% of units)
Product & Innovation
Apple Intelligence is available on 560M+ compatible devices — driving the iPhone 16 upgrade cycle
Apple Intelligence, Apple's on-device AI suite launched with iOS 18.1 in October 2024, runs on iPhone 15 Pro and all iPhone 16 models. An estimated 560 million active iPhones are compatible. Apple Intelligence features include Writing Tools, Genmoji, Image Playground, enhanced Siri with ChatGPT integration, and notification summaries. Early data shows iPhone 16 Pro models had 18% higher launch-week demand than iPhone 15 Pro, suggesting AI features are influencing upgrades.
The iPhone camera is the world's most-used camera — 3 trillion photos taken annually
An estimated 3 trillion photos are taken on iPhones annually, making it the most-used camera system in the world. The iPhone 16 Pro's 48MP main sensor, 5x optical zoom (120mm equivalent), and computational photography (Photonic Engine, Smart HDR 5) have made it the default camera for 72% of professional content creators on Instagram and TikTok. Apple's camera R&D investment exceeds $3 billion annually.
The App Store generated $96 billion in developer revenue in 2024
iOS developers earned an estimated $96 billion from the App Store in 2024 (Apple's 15-30% commission generated an additional ~$28B for Apple). The App Store has 1.8 million active apps, with gaming (25% of revenue), social media (15%), and productivity (12%) as the top categories. The EU Digital Markets Act forced Apple to allow third-party app stores starting in 2024, though adoption of alternatives remains below 3% of downloads.
Active iPhone Installed Base (Millions)
Future Outlook
iPhone revenue is projected to reach $220 billion by 2027 — driven by AI upgrades
Analysts project iPhone revenue will grow to $220 billion by 2027, driven by a massive AI-driven upgrade super-cycle. With 1.46 billion active iPhones and an average device age of 4.3 years, approximately 800 million devices are not compatible with Apple Intelligence. As these users upgrade to iPhone 16/17/18 models, Morgan Stanley projects a 10-15% unit growth spike in 2025-2026. The iPhone 17 (expected September 2025) is rumored to include an ultra-thin 'Air' model and significantly enhanced Siri AI capabilities.
5G iPhone adoption has reached 78% of the active installed base
Approximately 78% of active iPhones now support 5G (iPhone 12 and newer), up from 62% in 2023. However, only 35% of iPhone users regularly connect to 5G networks due to limited infrastructure in many markets. The transition to 5G Advanced and eventually 6G (expected 2030) will continue to drive upgrade cycles. Apple's custom 5G modem (replacing Qualcomm) is expected in iPhone 17 or 18, which could reduce component costs by $7-10 per device.
The foldable iPhone remains Apple's most anticipated product — projected for 2026 or 2027
Apple is widely expected to launch its first foldable iPhone in 2026 or 2027, years after Samsung (Galaxy Fold, 2019) and Huawei. The global foldable market reached 19 million units in 2024, growing 27% YoY. Analyst Ming-Chi Kuo estimates a foldable iPhone could add $15-20 billion in annual revenue by capturing 40% of the foldable market in its first year. Apple holds 60+ patents related to foldable display technology, flexible OLED hinges, and self-healing screen coatings.
Emerging markets (India, Southeast Asia, Africa) are iPhone's next growth frontier
Apple's iPhone market share in India grew from 4% to 7% between 2022-2024, with unit sales exceeding 10 million for the first time. Apple opened its first two retail stores in India in 2023 and plans 5 more by 2026. Manufacturing in India (via Foxconn and Tata) now accounts for 14% of global iPhone production. In Southeast Asia, iPhone market share doubled from 8% to 16% between 2020-2024. Africa remains the smallest market (<3% share) but is growing 40% annually from a low base.
Financial Summary Table
| Metric | FY 2022 | FY 2023 | FY 2024 | YoY Growth |
|---|---|---|---|---|
| Units Shipped (M) | 226M | 229M | 235M | +3% |
| iPhone Revenue | $205B | $200B | $201B | +0.5% |
| Active Installed Base | 1.2B | 1.35B | 1.46B | +8% |
| Avg Selling Price | $907 | $873 | $855 | -2% |
| Pro Model Revenue Share | 55% | 58% | 62% | +4pp |
| Services per iPhone User | $78 | $89 | $99 | +11% |
"iPhone is a remarkably versatile tool and we continue to be amazed by the creative, productive, and transformative ways our customers use it every day."— Tim Cook, CEO, Apple Inc.
Methodology
This report compiles data from 9 authoritative sources including Apple's SEC filings (10-K, 10-Q), IDC, Counterpoint Research, Strategy Analytics, Piper Sandler surveys, Morgan Stanley equity research, Ericsson's Mobility Report, and Canalys. All figures reflect the most recent publicly available data as of early 2026. Apple does not disclose unit shipment figures; unit estimates are from IDC and Counterpoint Research tracking data.
Frequently Asked Questions
How many iPhones have been sold in total?
Apple has sold over 2.6 billion iPhones since the original iPhone launched in 2007. Annual shipments peaked at 240 million in 2021 during the 5G super-cycle and were approximately 235 million in 2024.
What is the most popular iPhone model?
The iPhone 15 Pro Max was the best-selling premium smartphone globally in 2024. Among all active iPhones, the iPhone 13 has the largest installed base due to its longevity and strong sales across multiple years.
How much does Apple make from each iPhone?
The average iPhone selling price is $855. Apple's hardware gross margin on iPhone is approximately 36%, meaning Apple earns ~$308 in gross profit per iPhone sold. Additionally, each iPhone user generates $99/year in Services revenue.
What is iPhone's market share in the U.S.?
iPhone commands a 57% market share of active smartphones in the United States. Among teens (18-24), penetration is even higher at 87%. Globally, iPhone holds 27.6% market share, ranking #2 behind Samsung.
Will there be a foldable iPhone?
Apple is widely expected to launch a foldable iPhone in 2026 or 2027. The company holds 60+ patents for foldable technology. Analysts estimate it could add $15-20 billion in annual revenue.
How does Apple Intelligence affect iPhone sales?
Apple Intelligence (on-device AI) is available on iPhone 15 Pro and all iPhone 16 models. Early data shows 18% higher launch-week demand for iPhone 16 Pro vs. 15 Pro. With 800M+ incompatible devices in the installed base, analysts expect a significant upgrade super-cycle through 2026.
Sources
Last checked: March 2026
Apple Inc. — FY2024 10-K Filing (SEC) (2024)
IDC — Worldwide Smartphone Tracker (2024)
Counterpoint Research — Premium Smartphones (2024)
Piper Sandler — Taking Stock with Teens (2024)
Strategy Analytics — Smartphone ASP (2024)
Morgan Stanley — Apple Equity Research (2024)
Ericsson — Mobility Report (2024)
Canalys — Emerging Markets Report (2024)
Apple — Developer & App Store (2024)