M1-Project’s Elsa AI functions as a comprehensive marketing tool that combines business analysis, audience targeting, and content creation capabilities. The platform stands out by conducting thorough research of publicly available datasets, competitive analysis, and industry reports to generate accurate marketing strategies and promotional materials. The system particularly excels in creating Ideal Customer Profiles (ICP) with a reported 93% accuracy rate compared to manual research, while providing step-by-step promotion plans and advertising materials tailored to specific business needs