Are you an adventurous entrepreneur ready to live your life to the fullest? Or do you already have your own store and want to sell online? Then you must have already heard about online marketing on the internet and are more than eager to dive into it, but before you start, we must make sure you acknowledge some statistics that will help you through this whole new journey.
It's no secret that marketing has changed dramatically over the past few years as social and mobile technologies have gone from early-adopter novelties to mainstream essentials. Now everyone can buy, sell or exchange goods and services from anywhere around the world while browsing the internet, and online marketing is how businesses keep up with each other and stay ahead of the pack.
So, without further ado, here are ten internet statistics that you, as a newfound marketer, should know.
1. How many people use the internet?
According to Zippia, statistically speaking as of 2022, there are 4.9 billion active internet users worldwide. That's 62% of the world's total population. In other words, nearly two out of every three people worldwide are active internet users.
Finding information is the most popular activity carried out by internet users: close to six out of every ten internet users browse and search for information online, followed by staying in touch with friends and family (54.2 percent), keeping up to date with the latest news and events (50.8 percent), and watching videos, TV shows, and movies (49.8 percent).
2. What's the number of mobile internet users worldwide?
Statista mentions that there are currently 4.32 billion unique mobile internet users worldwide, representing around 54.6 percent of the global population. That means that out of the 5.2 billion mobile phone owners worldwide, more than eight in ten use their phones to access the internet.
Mobile phones are the most popular device with which users access the internet. 50.2 percent of overall web traffic comes through mobile phones. That's even more than the combined combination of laptops and computers (47.1 percent) and tablet devices (2.6 percent). And it probably wouldn't be surprising if the number of mobile internet users continues to grow.
3. How much time does the average person spend on the internet?
Given that there are so many things to do online, the following internet usage statistics shouldn't surprise you. TRT mentions that on average, internet users spend 6 hours and 58 minutes online daily. You may be interested to know how internet users are spending their time on online activities.
Online shopping and browsing aside, social media is where internet users spend much of their time. The average person spends two hours and 22 minutes daily on social media, most of this time on Facebook and TikTok.
4. What are the most used social media apps?
Social media is a pillar of many people's daily lives. The Digital 2022 April Global Statshot Report found that the planet has 4.65 billion social media users. That's 58.7% of the global population, many of whom use social media as a primary source of information. From news to decision-making to product research, social media users can gather all the information they need without leaving their platform of choice. You better know which ones people prefer the most to be a successful internet marketer:
1) Facebook. With 2.93 billion monthly active users, it continues to be the largest social media platform of them all.
2) Instagram. With 2 billion monthly active users, this platform, owned by Facebook's parent company Meta, is a visual social media platform that revolves around photo and video content.
3) YouTube. With 2 billion monthly active users, this platform owned by Google is the most popular video-hosting platform. It's perfect for any brand looking to share long-form educational content with its audience.
4) Reddit. With 1.5 billion monthly active users, this platform is a popular online forum with subreddits in nearly any topic you could think of: finance, marketing, tech, etc. Browse through related subreddits to your industry to see if you find any questions your company knows about.
5) Tiktok. With 1 billion monthly active users, it is the fastest growing social media platform in recent years. All sorts of brands can take advantage of this app; you just need to get creative with your content.
5. What will be your target audience?
There's no sugarcoating the truth that different generations interact with technology differently. For a sweet comparison, just consider how it used to be the norm to knock on a neighbor's door to borrow a cup of sugar, and your grandparents still might do just this. Nowadays, we can have an entire bag of sugar delivered to our doorsteps within a few clicks on a grocery delivery app, but that doesn't mean everyone will ask for a delivery. Here's some essential data about how the 3 most important generations for marketers use the internet according to Martech Zone:
· Gen X:
95% of Gen X uses Facebook.
54% of Gen Xers feel overlooked by brands and marketers.
Nostalgia wins with Gen Xers - 75% watch YouTube videos that relate to past events or people.
· Millennials:
33% of millennials use ad-blocking software.
A millennial is 247% more likely to be influenced by social media than a baby boomer.
48% of millennials find influencer marketing more authentic than traditional marketing channels.
· Gen Z:
40% of Gen Z use TikTok for search rather than Google.
64% of Gen Z will pay more for environmentally friendly products.
85% of Gen Z prefer to interact with businesses using chatbots or other automations instead of phone calls.
6. What is the most used internet mobile browser?
Oberloo places Google Chrome browser as the leader in the mobile internet browser market. With a share of 62.63%, The market dominance of Google Chrome is somewhat expected, considering nearly three out of every four mobile phones worldwide run on Android and that until late 2018, Google Chrome came pre-installed on all Android phones and tablets. It's fast and synchronizes across every device you use. In addition, you can perform a search within the address bar, group your browser tabs, and more.
7. How many websites are there?
The number of websites has been rising ever since, with the worldwide web adding thousands of new websites in its initial years, before ballooning to millions of new websites added annually even before 2000. Today, Siteefy shows us that there are over 1.8 billion websites on the world wide web and counting.
Most websites are currently hosted by US company GoDaddy, which, home to over 1.76 million registered domains, currently holds 16.84 percent of the web hosting market share. This is followed by Google Cloud Web Serving with a market share of 10.01 percent and AWS Web Hosting with 8.74 percent.
8. What’s the deal with blogging?
According to Neal Schaffer, companies that blog get 55% more web traffic.The more you blog, the more pages Google has to index, and the more inbound links you're likely to have. The more pages and inbound links you have, the higher you rank on search engines like Google—thus the greater amount of traffic to your website. Which is why we repeat: Blogging is good.
9. Does content making help you grow?
When your business invests in content marketing, you improve your ability to engage your buyer personas, convert more leads, boost brand awareness, and connect with your audience. According to the State of Inbound report, content creation is a top priority for 80% of marketers. Moreover, on average, content marketing accounts for 26% of B2B marketing budgets.
Consistency in brand messaging is one of the many factors that determine the growth and success of your business. Big brands know how to portray their brand consistently and at every customer touchpoint. The same reasoning applies to content marketing, your content needs to carry a unique and identifiable voice, style, and pitch across all distribution channels. Content consistency establishes your credibility, builds trust, and strengthens your reputation.
10. What's the impact of the internet on sales?
Oberloo mentions that today, almost 75% of consumers search for information on products and services on the internet before engaging with a supplier and making a purchase.
In today's world, buyers already know what they want. They already profoundly understand the solutions to help them accomplish their goal or address their issue. The evolution of the internet and the research buyer's conduct before engagement, however, do mean that businesses need to have a significant online presence. You must be found online to avoid being in a position where you will never be invited to engage.
To conclude:
Unlike traditional methods, digital marketing helps you reach a larger audience and target prospects who are most likely to buy your products and services. Additionally, it is more cost effective than traditional marketing. Plus, it enables you to measure success and make marketing changes as you see fit.
The key to successful marketing has always been connecting with the target audience in the right place at the right time. Today, when the screen-time of consumers is at an all-time high, the best place to meet them is on the internet. Businesses worldwide are taking advantage of this reality. They are using effective digital marketing strategies to ensure their marketing efforts are more likely to reach customers and will, in turn, lead to significant commercial benefits.
Here at Skillaemia, you can find the perfect courses to have your own e-commerce and be a great marketer of the online world. Check our courses and find out if the beginning of your dream life is only a few clicks away.