User Research can be considered the most important aspect of any project when it comes to creating a product. If you ever wondered why the internet knows you so well, you should blame -or thank- the user researcher.
In this article you will learn to do the ultimate -unbeatable- User Research to create your products on Figma.
Long story short, User Research will lead you to know and fulfill the user’s needs through a product, understanding how the design impacts the user experience. So, it feels like having control over the user’s behavior and choices while providing a service that the user will be happy to experience. Therefore, it’s a win-win.
NOTE: You’re not the user but the person creating the experience for them. So, it won’t be only about creating a product but actually helping, empathizing, and collaborating to solve the user’s struggles and pain points when using it.
Well, well, well, little rebel. You might face the fact that your product isn’t actually solving a problem, and this can be counterproductive to our project in the long run, causing confusion in the user or having to step back into the process to fix whatever was not included during so.
The criteria are quite simple:
And keep these in mind:
This will contribute to having solid, practical, unbeatable, and functional User Research to make your project flow once you’re ready to make it real on Figma.
And you maybe thinking how to prepare for user journey?