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How to Do User Research for a Figma Project

User Research can be considered the most important aspect of any project when it comes to creating a product. If you ever wondered why the internet knows you so well, you should blame -or thank- the user researcher. In this article you will learn to do the ultimate -unbeatable- User Research to create your products on Figma.

Why is User Research so Important? 

Long story short,  User Research will lead you to know and fulfill the user’s needs through a product, understanding how the design impacts the user experience. So, it feels like having control over the user’s behavior and choices while providing a service that the user will be happy to experience. Therefore, it’s a win-win.  

NOTE: You’re not the user but the person creating the experience for them. So, it won’t be only about creating a product but actually helping, empathizing, and collaborating to solve the user’s struggles and pain points when using it.

What If I don’t do User Research? 

Well, well, well, little rebel. You might face the fact that your product isn’t actually solving a problem, and this can be counterproductive to our project in the long run, causing confusion in the user or having to step back into the process to fix whatever was not included during so. 

A Quick User Research

The criteria are quite simple:

  • Be Specific
  • Have a Focus
  • Create Practical Ideas
  • Be flexible with your methods

And keep these in mind:

  • What do Users need?
  • What is already working out?
  • Do Users understand how my product works?

This will contribute to having solid, practical, unbeatable, and functional User Research to make your project flow once you’re ready to make it real on Figma.

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