Kajabi Review: Details, Pricing, Pros & Cons (2023)

Fact-checked by Layla Varela
Updated on: June 6, 2023

If you want to become a course creator or are already looking for a system that helps you optimize time in producing and selling your content, you should know the most used platforms to succeed in the eLearning industry today.

Indeed in the list of best learning management systems (LMS) would appear some like Skillshare or Udemy, but this time I want to focus on one trending for grouping all the necessary steps in creating and marketing online courses.

It's called Kajabi, and some portals, like Zapier, include it in their top 10 next to other well-ranked ones like Thinkific. 

But is it worth it? How much does it cost? What functions does it have? Here's our Kajabi's review for course creators and online entrepreneurs in 2023.

Let's dive into Kajabi review.

Best All-in-One Course Platform

Kajabi is our favorite all-in-one course platform

All in one solution for course creators.
No need to pay extra for email marketing, sales funnel builder, or marketing automations (all included).
24/7 customer support.
Great for selling big ticket courses.

What is Kajabi?

At its core, Kajabi is a robust LMS designed to empower entrepreneurs in the online education space. However, Kajabi goes beyond course hosting by providing a comprehensive suite of tools to streamline your online teaching journey.

The Power of an All-in-One Platform: 

Kajabi stands out from the crowd due to its integrated features that simplify running an online course. With this platform, you can:

  • Effortlessly host your website. 
  • Access powerful analytics.
  • Create an immersive learning experience for your students. 

In addition, the software offers a feature where you can manage email marketing campaigns through its native interface or integrate with popular email carriers like MailChimp, letting you build and nurture your audience effectively while creating automated campaigns.

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How Kajabi Works 

Kajabi offers a free 14-day trial to test the platform, allowing you to experience its extensive features firsthand. While providing credit card details may feel hesitant for some, the rewards of exploring Kajabi's user-friendly interface and powerful tools may be worth it.

Now, signing up for a Kajabi account is a simple two-step process that opens the doors to a world of possibilities. Once you've completed that task, Kajabi takes the time to understand your brand through a short questionnaire. This personalized approach ensures the platform guides you in creating a winning course tailored to your needs. 

Remember to set up an account to receive payments in PayPal or Stripe. To do so, go to the platform settings, and you will find an option to link your accounts easily.

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What is Kajabi used for

Kajabi will serve you for tasks such as:

  • Create a course or digital products like podcasts;
  • Package your product;
  • Sell products;
  • Set up your website;
  • Build and automate your marketing;
  • Grow using email, webinars, and blogging.

How to generate profits with Kajabi

To generate income by selling content others can see on different platforms, such as your website or YouTube, you must understand one essential aspect about Kajabi: the money here is made through email marketing.

For this, you must push people to lead magnets so that you can grow your email database and thus deploy your campaigns and get the attention of your potential students.

To succeed, you must build a sales funnel to attract them to your online course. Here's where your sales page comes in. Kajabi offers multiple templates for sales pages, opt-in forms, and lead magnets. With these, you can easily create a compelling offer. 

Is it easy to learn Kajabi?

Kajabi has a clean and friendly interface, and considering its many features, you can understand the platform in less than a week, thanks to its video tutorials and guides that you can find on its site and YouTube. 

After completing the registration questionnaire, you will see your dashboard and recommended tasks, such as creating your first online course, configuring payment details, determining the price, and establishing your brand. 

On the dashboard, you also will find various sections to navigate. For example, the left sidebar offers access to your website, products, sales, marketing, students, and analytics; while your account and profile settings are in the bottom sidebar.

To customize your account and website, click on the settings tab, and to schedule a 1-on-1 Customer Success call, go to the box below.

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Who should use Kajabi?

As an aspiring entrepreneur or coach looking to monetize their expertise, you know that turning your knowledge into a successful business can be challenging.

For example, you may have a brilliant idea but need more technical skills to build a website, design a mobile app, or create landing pages to sell it. The good news is Kajabi combines the essential tools to eliminate those barriers.

With Kajabi, you no longer have to worry about website development, payment gateways, CRM systems, or email marketing software.

Instead, the platform offers a comprehensive suite of built-in tools that empower course creators to seamlessly build, market, and sell their courses.

Kajabi Features

  • Digital products creator

If you are looking for a tool to deploy your entire business online, consider that with Kajabi, you can create courses, coaching videos, and podcasts from a friendly and easy-to-navigate menu. 

The platform provides pre-made templates to simplify the course design process, so you only have to worry about having valuable and robust content. And, of course, if, on the contrary, you also have a clear idea of how you want it to look, Kajabi allows you to design your templates from scratch too.

  • Website Builder

Kajabi provides an ideal menu for customizing your domain if you don’t have one yet and for the quick and aesthetic creation of web pages. 

With a drag-and-drop system, you can design your website to your liking without knowing how to code. This tool adds sections, calls to action, blogs, and multimedia content to your web.

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  • Landing Page Builder

It would be best to have a digital marketing strategy to sell your courses and create a community. That's why Kajabi also offers a creator to help you design specific campaign pages.

With their templates, you can create high-performance landing pages and quickly design customized lead generation pages or sign-up pages without being a master of code.

  • Analytics

Kajabi offers a robust data analytics system that allows you to track all your sales and measure the engagement of your digital products. 

This kind of CRM allows you to track your customers to make the best decisions regarding your campaigns and content.

  • Email marketing tools

One of the most attractive aspects of Kajabi is this section of email marketing tools that, in the market, are usually offered separately, such as MailChimp. 

Think of it this way, if it takes you a lot of time and numerous memberships to different sites all to acquire customers, you know that to make an attractive, valuable, and credible course, you need more than technical and design tools.

Kajabi's email marketing tools allow you to convert your leads into customers since it lets you create two types of campaigns:

  1. Email Broadcast: 

When you create a single email to broadcast massively, simple. You can use it to announce a new product or course and share important news with your customers and leads.

  1. Email Sequence: 

This option allows you to track a series of emails linked to the same campaign. That way, it is possible to automate the entire route of emails related to form filling and event reminders to create successful campaigns in a unified system to sell your content.

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  • Funnels

Also known as pipelines in Kajabi, they are related web pages and emails that guide your audience through a marketing process. A typical funnel consists of three steps:

  • Creating a landing page to collect information.
  • Delivering a freebie via email.
  • A thank you page.

In Kajabi's Marketing menu, you can easily create and visualize these funnels. This process aims to create a seamless user experience, demonstrating your value and encouraging further engagement, and can bridge the gap between marketing and sales, increasing lead conversion and business growth.

  • Payment gateway

To charge for your services, you must have a way to receive payments.

That is why Kajabi integrates a simple system so your students can pay their subscriptions or memberships with their debit or credit cards or even PayPal or Stripe without any problem. 

Kajabi Pricing

Unlike other proposals such as Thinkfic, where you can start creating countless courses for $36, the truth is that Kajabi is one of the most expensive platforms on the market because, as you have seen, it groups several processes in a single system. 

However, it also has several plans depending on the size of your company and the projects you have in mind:

  • $149 monthly: 

This plan lets you create and distribute three digital products. For example, you could make a digital course, a podcast, and a membership site and manage and promote it from Kajabi.

  • $199 monthly: 

You can create and distribute up to 15 digital products and manage a database of up to 25,000 contacts.

  • $399 monthly: 

Creation and distribution of up to 100 different digital products. In addition to tracking up to 100,000 contacts, this plan allows you to manage 20,000 active customers and three independent websites.

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Kajabi eliminates the need for multiple separate investments in website creation, email marketing software, a learning management system (LMS), payment processors, and even a sales funnel builder; that is why it indeed saves you from the hassle of integrating various third-party tools and allows you to focus on other creative processes.

Remember, Kajabi offers a 14-day free trial, allowing you to explore its features and evaluate its suitability for your needs.

With a money-back guarantee, you have a 30-day window from your first payment to assess Kajabi. If you find it unsatisfactory, you can cancel your subscription and request a refund. 

Can't decide yet? Let's move on to the pros and cons of Kajabi.

Pros and Cons of Kajabi 


Kajabi is an all-in-one platform for creating, marketing, and selling digital products, eliminating the need for additional third-party software and minimizing expenses.
With user-friendly templates and an intuitive interface, you don't need any coding knowledge to build a website.
Kajabi's acquisition of Vibely allows the creation of interactive communities, fostering engagement through real-time chat, virtual meetups, and more.
Kajabi University offers extensive training resources, including videos and downloadable materials, to guide users in creating online courses.
The platform provides unmatched customer support with 24/7 live chat assistance, and its mobile app enables learners to access courses on the go.


Kajabi's page builder may not be as intuitive as some competitors, requiring multiple clicks to navigate different elements and settings.
Transferring content from Kajabi to another platform is labor-intensive. In addition, Kajabi needs a staging area for testing significant changes before going live, which can be a drawback for those running entire websites.
Additionally, Kajabi currently only integrates with Stripe and Paypal for payment processing, limiting options for accepting payments.
Native certificate support is unavailable, requiring integration with a third-party tool like Accredible.
Pricing for Kajabi tends to be higher than other online course platforms and doesn't offer a free plan like some competitors.

Is Kajabi worth it?

Kajabi is considered the premium option among online course platforms. Still, its pricing may be unrealistic if you have limited capital, so the software's worth depends on your business needs and budget.

While some technical knowledge is required to maximize your Kajabi account, you can easily find material and a supportive community to become an expert.

Remember, their all-in-one platform offers significant benefits since it helps you build quality online courses, create communities, and offer coaching programs that can be bundled together for sale. 

Try it if you value convenience, comprehensive features, and a professional appearance for your online courses and can afford the monthly subscription to simplify your business operations.

Want to Learn More?

Andrea Mercado is a tech-focused journalist and copywriter with over 5 years of experience covering innovation, edtech, AI, and internet trends across media outlets. She is passionate about how technology can democratize access to education and is an avid learner when it comes to emerging tech like AI. Her articles and webinars help readers stay informed on the latest tech developments.
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