Groove Review: Pros and Cons of this All-in-One Platform (2023)

Fact-checked by Layla Varela
Updated on: July 3, 2023
Groove Review

In the midst of 2023, a wide range of online business management software offers all-in-one solutions. These platforms have the advantage of saving you processes and money because while some users pay for specific options that are dedicated separately to the creation of websites, the deployment of email marketing campaigns, and the production and hosting of your content, there are alternatives such as Groove (previously known as GrooveFunnels) that seek that from a single site you can do all these tasks.

But how do you know which is right for you and your business? We have already tested some solutions, such as Kajabi and GoHighLevel. But if you want to check other options, follow our Groove review to decide the pros and cons of this all-in-one platform, which promises to help you monetize your knowledge and succeed on the Internet.

Groove Review

What is Groove CM?

Groove CM, also known as GrooveFunnels, is an all-in-one marketing platform that has gained popularity among business owners looking to streamline their online operations. Founded in October 2020 by marketer Mike Filsaime, Groove offers a lite version and a range of features and tools to help businesses grow and succeed.

This software lets you create funnels, landing pages, sales pages, and websites. It allows for the attachment of payment pages and the setup of online shops, enabling seamless e-commerce operations. Additionally, users can upload and sell courses, host webinars, and connect with GrooveMarket to sell services and products. 

Groove CM offers various pricing options to accommodate businesses of all sizes. They provide a free plan with basic features, making it accessible for startups and small businesses and offering more comprehensive options for larger enterprises.

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While Groove CM boasts numerous advantages, such as offering an affiliate program for those users who want to monetize their promotional efforts, it's important to note that it has limitations. Some have reported glitches and issues, especially during its earlier stages. However, according to recent reviews, Groove CM has significantly improved, offering a smoother user experience.

Who Should Use Groove CM?

Groove CM suits entrepreneurs, business owners, and membership site owners looking for an all-in-one solution to simplify their online operations since they can create funnels, landing pages, sales pages, and websites, attach payment pages, set up online stores, and sell courses or host webinars. 

Course creators can also find value in Groove CM since it offers an affiliate program for users who want to monetize their promotional efforts. However, you need to know that some user experiences mention the course builder may not be as flexible as other alternatives. 

Groove CM Features

Entrepreneurs can simplify their operations and enhance their chances of success by utilizing the proper tools and functionalities. Groove CM, for example, offers a wide range of features with a robust and user-friendly online business builder that goes beyond mere website creation, making it an excellent solution for business owners.

Let's delve into the main tools that make Groove CM an ideal choice for you:

  1. GrooveKart: 

One of the standout features of Groove CM is its marketplace, where users can buy and sell digital products. This section works similarly to Shopify, allowing creators to monetize their expertise and reach a broader audience.

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2. GrooveVideo: 

GrooveVideo is a private video hosting platform for online courses and membership sites. Users can upload and host video content on this platform using this feature while enjoying various advantages. 

This course builder offers responsive video sizes, giving viewers an optimal viewing experience on different devices. Creators can also customize video controls, play buttons, and add branded colors to maintain their brand identity throughout the video player.

It is worth noting that GrooveVideo offers unlimited video hosting on the PRO and PREMIUM plans, making it a flexible and scalable solution for businesses of various sizes. 

  1. GrooveMail 

Email marketing is crucial for nurturing customer relationships and driving sales, and GrooveMail provides a powerful tool to achieve these goals. This feature, for example, offers

  • A comprehensive email marketing solution that simplifies launching, managing, and automating email campaigns.
  • SMS integration with Twilio, allowing users to incorporate text messaging into their marketing campaigns.

One of the advantages of GrooveMail is its flexibility. The free plan allows users to add up to 500 contacts, and there are unlimited options for email lists, opt-in forms, tags, and segments. Users can create marketing automation using IF and THEN rules within GrooveMail and other Groove apps like GrooveSell and GrooveMember. 

On the Pro Plan, users have access to even more features, with the ability to manage up to 50,000 contacts and enjoy unlimited benefits. However, there are a few limitations to consider. For example, bulk importing of existing email data is only available for paid customers, and users must create a free business domain and temporarily add an SMTP provider like SendGrid (although Groove will soon offer its own SMTP, eliminating the need for external providers).

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  1. GrooveAffiliate

GrooveAffiliate is a cloud-based affiliate management platform that empowers users to create and manage their affiliate programs for digital and physical products. This advanced affiliate program manager generates various promotional tools such as email swipes, blog reviews, articles, and banners for their affiliates. 

Additionally, affiliates can add their bonuses and capture email leads, while the option to create affiliate leaderboards for launches enhances competition among affiliates.

One of the most striking things about GrooveAffiliate is its comprehensive statistics and tracking features, allowing users to monitor affiliate performance, send emails to affiliates, and track top affiliates' progress. 

This option is available in both free and paid plans, making it accessible to a wide range of users. However, there are a few areas for improvement. Some users have suggested enhancing the reporting interface for a more user-friendly experience.

  1. GrooveMember: 

Groove CM's membership site builder proves invaluable for those seeking to offer online memberships. It lets entrepreneurs create exclusive member areas, provide premium content, and manage subscriptions efficiently.

This option lets course creators design, create, and host their courses or memberships. It provides advanced features that enhance the student's learning experience, differentiating it from platforms like Teachable.

The first step is to create a new membership, and what's interesting is that you can create a specific subdomain or member portal for each course. 

After setting up the foundational elements of the course or membership, such as the instructor, comments, and access levels, you can choose different access levels based on membership tiers or freemium models. 

The course builder in GrooveMember is a front-end builder, meaning you directly drag and drop elements within the course framework. Unlike other alternatives where you manage content in the backend, this allows you to build modules directly on the user interface. However, although the builder may not be as flexible as desired, it compares favorably to other platforms. 

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  1. GroovePages: 

GroovePages is a crucial component of Groove CM, serving as a website builder to establish your online presence, attract an audience, capture leads, and guide visitors toward purchasing. 

This feature has a user-friendly drag-and-drop interface, eliminating the need for coding or design expertise: which is a plus since you can create web pages easily by adding elements such as:

  • Popups.
  • Progress bars. 
  • Countdown timers. 
  • Animations.

If you have some advanced skills in web design, you can create your templates over a blank template. But, for those seeking a quick start, website templates are also available for structuring home pages, sales pages, opt-in pages, challenges, and registrations. These templates are well-designed, customizable, and cover many options, including

  • Single web pages. 
  • Complete websites.
  • Funnels.
  • Webinars. 
  • Popups.

To enhance the user experience, each published page and funnel using this feature has a free SSL certificate and unlimited bandwidth. 


Groove CM offers a range of paid plans with comprehensive features and functionalities at competitive prices. 

  • The Start-UP Plan is available for $99 per month and includes five custom domains, subdomains, and unlimited website pages. It charges a 5% commission on sales made through the platform.
  • Users can opt for the PREMIUM+ Plan, priced at $299 monthly, for more extensive capabilities. This plan offers unlimited domains, waived store fees, unlimited blogs, and the ability to manage up to 10,000 contacts. It also provides unlimited monthly email sends and access to 50 videos. Significantly, this plan does not charge any sales commission.
  • The platform also offers a Premium-Lifetime plan for those looking for a long-term commitment. This plan requires a one-time payment of $2,997 and lets users access all the features and functionalities of Groove CM without any ongoing monthly fees.

Note that the current pricing for all Groove CM plans is significantly discounted, starting at just $39 per month. This option allows users to leverage the power of this platform while enjoying extensive options and functionalities to meet their business needs.

In case you are wondering whether or not this software has a free trial, you should know that Groove also allows you to access its functions without paying, although with limitations. If you are interested, click here to learn how to access the platform for free.

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Groove CM Pros and Cons

Pros Cons
Free-for-life plan: You can start Groove CM at no cost. This plan doesn't require any payment details. The complexity of page and funnel builder: Some users find the drag-and-drop page and funnel-building tool can be less straightforward and encounter occasional bugs.
A comprehensive range of features that consolidates multiple functionalities in one place. Lack of comprehensive help center: The help center may need more detailed walkthroughs and guides, making it easier for beginners to find the necessary instructions.
Automation capabilities: Users can automate marketing functions like email campaigns and follow-up messages, saving time and effort. Limited functionality in certain areas: Some features, such as GrooveMember and blog, may not be fully operational or lack certain functionalities like templates and analytics.
The platform offers an affiliate marketplace, providing opportunities to promote products and earn money through affiliate marketing. Webinar options not fully available: This option is currently labeled as "coming soon" for an extended period, leading to limited functionality in this area.
User-friendly interface: Groove CM is easy to navigate, making finding the desired tools and functionalities convenient. Customer support limitations: The available customer support options may be limited and less useful for users outside the USA.
The platform offers a mobile app, enabling users to manage their Groove products on the go.
Lifetime deals: Groove CM provides one-time payment lifetime deals, granting access to all platform features without ongoing monthly fees.
Drag-and-drop interface: The platform utilizes a user-friendly interface, making creating and customizing pages and funnels easy.
Support and community: Groove CM has a supportive community and resources available, providing assistance and guidance to users.

Is Groove CM Worth It?

Whether it is worth using Groove CM to manage an online business depends on various factors and your specific needs and preferences. In the first place, this platform has improved its functionality over the years, delivering apps that are now available and tested. While it may not be the best software in every aspect, it can still be a valuable tool, mainly because it offers a free plan.

However, it's important to note the need for improvement in certain areas and highlight that Groove CM may not be suitable for those who require flawless integrations and automation. 

If you're looking for a comprehensive platform that combines various functionalities and offers a free plan, Groove CM can be a viable option. However, if you prioritize seamless integrations and a more user-friendly experience, exploring alternative platforms like GoHighLevel might be worth considering. 

Want advice? Try it free of charge first, and test different options simultaneously to find the platform that best aligns with your business requirements and goals.

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Andrea Mercado is a tech-focused journalist and copywriter with over 5 years of experience covering innovation, edtech, AI, and internet trends across media outlets. She is passionate about how technology can democratize access to education and is an avid learner when it comes to emerging tech like AI. Her articles and webinars help readers stay informed on the latest tech developments.
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