GoHighLevel Review: Details, Pricing, Pros & Cons

Fact-checked by Layla Varela
Updated on: June 9, 2023

In recent years, the world has accelerated its move towards e-commerce. Those who had small businesses before the pandemic and used the Internet at a beginner level to generate sales had to migrate their activity almost 100% to the web and resort to agencies or adapt their marketing tools to survive the competition.

Today, purchasing individual software for every task required to implement a comprehensive and effective marketing strategy can cost over $5,000 per month!

That's why we decided to try out Go High Level: a marketing platform that bundles various features in one place and with a smaller budget. 

So, is this All-in-one marketing tool on steroids worth it? Here's our GoHighLevel review.

Best All-in-One Marketing Platform

GoHighLevel is our favorite all-in-one marketing platform

All in one solution for marketers.
No need to pay extra for email marketing, sales funnel builder, or marketing automations (all included).
24/7 customer support.
One tool for building the agency engine.

What exactly is Go High Level?

If you are starting in or related to marketing, you have probably heard about HubSpot, Zoho, or Salesforce. Well, these companies offer CRM software that helps manage the relationship with potential and current customers of any business, as their acronyms indicate.

With this clear, it is easier to understand what Go High Level is: a powered CRM useful to streamline any customer segmentation and marketing strategy based on the information and data of interested users.

Who should use Go High Level? 

If you run an agency or are a freelance digital marketer and manage several clients, Go High Level will make your job easier.

Those in the digital advertising world know that managing just one account and efficiently executing marketing strategies requires opening at least one user in several platforms such as WordPress, MailChimp, Facebook Ads, Google Ads, HubSpot, Bitrix24, etc.

Go HighLevel bundles up to 15 functions you would otherwise have to manage separately and messily in separate software. So, Go High Level can be an excellent choice to get close leads.

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Go High Level offers a range of features that make it a helpful tool for digital marketing. It allows users to track inbound calls, texts, and leads and organizes them into a pipeline, providing concrete evidence of the results generated for clients. This automation process streamlines customer fulfillment and enhances efficiency.

Following this all-in-one digital marketing and sales platform concept, Go High Level combines essential components such as:

  • A website builder.
  • CRM.
  • A landing page and funnel builder.
  • Email marketing and marketing automation. 

Automation is a crucial strength of Go High Level. Through its triggers and campaign systems, users can automate tasks. For example, you can send personalized voicemails to customers on birthdays, and automated reminders can improve appointment scheduling. Other tasks are:

  • Automated follow-up.
  • Sequences, onboarding messages, and package nurturing.
  • Report and call tracking.
  • Landing page building.
  • Website building.
  • Forms and surveys.
  • Google My Business and Facebook Messenger integration.
  • Use webchat functionality.
  • Facilitate appointment scheduling.
  • Funnel creation for courses or digital products or courses that require memberships.

These features empower marketers to effectively attract and engage potential customers through a single user-friendly platform.

Is Go High Level fast to learn?

Due to the number of features that Go High Level has, the learning curve can be overwhelming at first.

However, enough accurate material on YouTube for the program's novelty will help you accelerate your understanding of Go High Level.

In any case, the first thing you should know so you don't get lost in this powerful software is that this is intended for two types of clients:

  • Your own company.
  • A marketing agency.
  1. Go High Level for Your Own Business:

In case you want to use Go High Level for your own business, your account will look like this: 

  • Launchpad

In this section, you will connect all your accounts, such as Google My Business, Facebook, or Instagram.

In the Launchpad, you will also set your user for your app to access all your business information through Go High Level from your smartphone.

  • Dashboard

This tool keeps track of everything in your connected accounts, as you can see all your leads and sales in a single place.

  • Conversations

One of our favorite sections of Go High Level, as you can see in a single inbox all the conversations your customer prospects make from Google Reviews, Facebook Messenger, WhatsApp, and Instagram DMs. 

Consider that High Level lets you create response templates for questions that may appear more frequently. Now, imagine all the time and energy you can save between one platform and another by repeatedly answering messages from each one.

  • Calendars

This section, usually purchased separately by paying for other software, is included in High Level—a plus. Here you can create different calendars depending on your clients. So you can schedule clients and create group calendars in the web version and the app.

Through this feature, you can also import databases so it can be easier to target your ad campaigns through other software options.

  • Opportunities

This CRM allows you to organize and make your best decisions against future campaigns. That means that if, for example, you currently have an ad running on Facebook and you want to track it more rigorously, you can create infinite Pipelines to observe its dynamics and adjust processes for the future. 

The benefit of creating Pipelines is that GoHighLevel lets you see how many users complete each of the steps necessary to complete the entire journey from the moment they see your ad until they buy your product or service.

  1. Go High Level for Agencies:

Having looked at High Level's more general and main features for a single account, let's see what the software interface looks like when you use it to manage an agency. 

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As you can see, instead of the Launchpad, you will find the Agency Dashboard as the first option. That is where you will see all your earnings as a company independent of your clients' earnings.

  • Accounts

In this section, you will find a list of all the clients you manage from HighLevel. To access the account of each one of them and be able to track their campaigns, you must click on the Switch to Sub-account option.

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Once you are into the sub-account, you will have the same interface we showed you previously in Go High Level for your business.

  • ​​Accounts Snapshot:

In this section, you will find pre-designed templates for the web and for the campaigns you run according to your client’s industry. 

While this will save you time in the design, GoHighLevel also allows you to import or create your snapshots.

  • Reselling:

One of the many interesting points is that as a GoHighLevel user, you can also resell it to your clients so that they can use it internally as their software as if you had created it for them.  

That feature is the section to do it if you want to earn an income through this system.


GoHighLevel has two payment plans: 

  • Agency Start Account

You pay $97 monthly to manage a single account, which can be your business or a single client.

  • Agency Unlimited Account

You pay $297 for the same and for setting up an endless number of sub-accounts in addition to your account. 

Besides this, the plus of this specific plan is that not only can you manage several clients from a single site, but you can also resell them the HighLevel system so that they can also use it from the desktop or the mobile app and, even more interesting: with a white label.

This aspect is attractive since when you resell HighLevel, everything your agency and your clients automate with the software will be seen with your logo since you sold it to them. So yep, your buyers won't see the Go High-Level label anywhere when they manage their accounts.

HighLevel 6
  • Free trial

If you aren’t sure about paying upfront for any previous HighLevel plans, the platform offers a 14-day free trial.

Disclaimer: Please note that to use it, you must first register your card, so if you finally decide not to purchase the software, remember to cancel the subscription to avoid an unwanted charge.

Go HighLevel Pros: 

After reviewing the platform and watching several tutorials to understand it faster, there are certainly more benefits that High Level provides to manage digital marketing campaigns for your business or your agency than the cons. 

  • Improving your ROI

Connecting Go High Level with Facebook Ads and Google Ads significantly boost conversion rates and increase return on investment (ROI). When you get a lead via PPC or Facebook Ads, the system triggers an immediate call connection between the prospect and you or your client. 

That proactive approach capitalizes on the prospect's active interest, leading to substantial improvements in conversion rates.

  • User-friendly interface 

Indeed one of the best features of Highlevel. Since the program bundles so many features, if it weren't for its user-friendly interface, the platform would be harder to understand, affecting the experience.

You can help yourself with tutorials on the Internet, with the platform's material, or by scheduling an appointment with one of its assistants to accelerate your learning of the software.

  • Centralized platform

If there is one platform that can make campaign tracking and decision-making exercises easier, it is Go High Level, as it offers many tools for saving time and enhancing digital marketing campaigns.

The platform simplifies agency management by providing a wide range of features that can be used for an unlimited number of businesses. For example:

  • It allows adding multiple accounts and efficiently tracking upsells for each account.
  • The integrated CRM is the central hub for capturing, nurturing, and closing prospects. It streamlines interactions with leads, facilitates lead follow-up, and simplifies the management of nurturing campaigns.
  • Options like Smart Lists allow the creation of segmented lists of leads and clients, enabling targeted marketing efforts tailored to specific groups.
  • The platform offers robust email marketing capabilities, including email campaign creation, triggered automation, SMS automation, and ringless voicemail drops, among other features.
  • SMS and Chat options provide the flexibility to create text templates and engage in two-way text conversations directly within the Go High-Level dashboard. 

GoHighLevel Cons: 

While Go High Level has received positive ratings on platforms such as G2.com with 4.3/5 stars based on 47 customer reviews, there are some notable drawbacks to consider:

  • Many new feature integrations can be intimidating

HighLevel frequently introduces new features, which showcases its commitment to customer feedback. However, the constant influx of components can overwhelm users, especially those who prefer a more stable and predictable environment. 

  • Slow Assistant Support

Users have reported experiencing delays when seeking phone support, particularly during widespread outages. Being placed in a queue behind multiple other callers can be a concern, especially for businesses or agencies relying on Go High Level's services. While the option to schedule a callback is available, the waiting time of approximately two hours may not be ideal for urgent situations.

  • Frequent Two-Factor Authentication (2FA)

Go High Level does not keep users logged in, necessitating the repetitive 2FA log-in even after short breaks between app usage. However, the need for frequent authentication can be a positive aspect depending on individual security preferences.

It is essential to weigh these cons alongside the platform's positive aspects to make an informed decision about using Go High Level for your business or agency needs.

Is Go High Level Worth It?

With its comprehensive ecosystem and streamlined approach to digital marketing, Go High Level offers significant benefits for businesses and agencies. Since the platform consolidates various tools into one hub, you can simplify campaign tracking, enhance efficiency, and improve return on investment (ROI). 

In addition, the centralized dashboard makes it easier to manage multiple accounts, capture and nurture leads, and execute targeted marketing efforts. However, there are some drawbacks to consider, such as the learning curve of every feature, which can overwhelm some users. 

Pricing is an essential factor to consider when evaluating the value of the software. With two payment plans available, Go High Level's membership structure becomes particularly attractive compared to the alternative of purchasing individual platforms for each marketing task.

It is not uncommon for businesses or agencies to spend over $5,000 only on just a couple of tools to cover their marketing needs. 

In contrast, Go High Level offers a complete package with features such as a website builder, CRM, landing page and funnel builder, email marketing, and automation, all at a significantly lower cost.

This affordability makes GoHighLevel one of the best choices in the market for those looking to optimize their marketing efforts within a reasonable budget.

Want to Learn More?

Andrea Mercado is a tech-focused journalist and copywriter with over 5 years of experience covering innovation, edtech, AI, and internet trends across media outlets. She is passionate about how technology can democratize access to education and is an avid learner when it comes to emerging tech like AI. Her articles and webinars help readers stay informed on the latest tech developments.
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