ClickFunnels Review: Is It Worth the Money? (2023)

Fact-checked by Layla Varela
Updated on: June 16, 2023

With over 100,000 active users and $10 billion in sales processed through its platform, ClickFunnels has become synonymous with streamlined conversions and rocketing profits. But the burning question remains: Is paying for ClickFunnels truly worth it? 

In this ClickFunnels review, we are going deep into the features, advantages, and disadvantages to uncover whether ClickFunnels is the tool your business needs or it is just another overhyped marketing platform. 

What is ClickFunnels?

ClickFunnels Review

ClickFunnels is like a virtual sales assistant software for your online business. It's a useful tool that helps you create a step-by-step journey to guide your website visitors from being curious about your products or services to becoming paying customers.

Like in a physical store, sometimes you need a way to lead your potential customers through a well-designed path that convinces them to purchase. ClickFunnels is the software that does the same thing but online.

With a tool such as ClickFunnels, you can easily create a series of web pages, also known as a sales funnel, that is mainly designed to engage your visitors and lead them towards a desired action, such as subscribing to your newsletter, signing up for a free trial or directly for buying your products or services. 

Clarifying, this tool can help increase your income and become your visitors in customers. However, it only properly works if you have a great strategy and structure; ClickFunnels' profitability depends on excellent management. 

ClickFunnels is just a tool to make everything related to digital marketing easier for your business.

What can ClickFunnels offer you?

Let's see some of the principal ClickFunnels Features:

ClickFunnels Review
  1. Drag-and-Drop Editor: 

ClickFunnels offers a user-friendly interface with a drag-and-drop editor, making it easy for you to make and customize your sales funnels, and landing pages, courses without any coding knowledge. You can drag and drop elements into your pages and organize them as you want.

  1. Pre-Built Funnel Templates:

ClickFunnels provides a broad range of designed funnel templates that you can select from. These templates are mainly created to optimize and save you time and effort in the developing process. You can customize them to fit your business brand.

  1. Landing Page Creation: 

ClickFunnels lets you build high-converting landing pages that catch your visitors' attention and encourage them to take action. You can create lead capture pages, thank you pages, sales pages, and more. The platform provides customizable templates and elements to design attractive and persuasive pages.

  1. A/B Testing: 

ClickFunnels enables you to conduct A/B tests to optimize your funnels and enhance conversion rates. You can create numerous page versions with different elements, layouts, or headlines and test them to see which performs better. This method helps you make informed decisions to improve or implement your marketing strategies.

  1. Email Marketing Automation: 

ClickFunnels integrates with email marketing services, allowing you to automate your email campaigns. You can set up email sequences to nurture leads, send follow-up emails, and deliver targeted content to your subscribers. This helps in building relationships with your audience and driving conversions.

  1. Payment Gateway Integration:

ClickFunnels supports diverse payment gateway integrations, making it easy to collect customer payments. Whether you want to sell products, services, or subscriptions, you can seamlessly connect your preferred payment processors to your funnels and securely process transactions.

  1. Upsells and Downsells: 

ClickFunnels allows you to implement upsells and downsells in your funnels. After customers purchase, you can offer them additional products or upgrades to increase their average order value. Similarly, you can provide alternative or complementary offers if they decline the initial offer.

  1. Funnel Analytics and Reporting: 

ClickFunnels provides detailed analytics and reporting features that give you insights into the performance of your funnels. You can track important metrics like conversion rates, income generated, average order value, etc. This data helps you make data-driven decisions and optimize your funnels for more good results.

  1. Affiliate Management: 

ClickFunnels includes an affiliate management method that allows you to set up and manage an affiliate program for your outcomes. You can recruit affiliates, provide them with unique tracking links, and track their performance. This feature helps expand your reach and drive more sales through affiliate marketing.

  1. Webinar Funnels: 

ClickFunnels offers specialized webinar funnels that help you create and promote webinars. You can build registration pages, countdown timers, automated email reminders, and actually host the webinar directly on the platform. It simplifies the process of generating leads and engaging with your audience through webinars.

ClickFunnels Plans and Prices: 

ClickFunnel offers 3 types of plans, Basic, Pro, and Funnel Hacker. You can pay each plan monthly or annually. Consider that if you pay annually, you can save a significant amount of money in any plan you choose.

So let's see a comparative chart with prices and plans so you can identify the best option for you and your business and if  ClickFunnels Worths for you.

ClickFunnels PlansMonthly Annual
Basic$147/ monthly$127/ monthly
Pro$197/ monthly$157/ monthly
Funnel Hacker$297/ monthly$208/ monthly

ClickFunnels Basic Plan:

This plan provides you with essential features to create efficient sales funnels. It includes:

  • 1 Website
  • 20 Funnels
  • 1 Admin User
  • 1 Domain
  • 3 Courses
  • 1,000 Students
  • 10,000 Contacts
  • Unlimited Workflows
  • Unlimited Pages
  • Unlimited Products
  • Unlimited Email Sequences
  • Basic Analytics
  • CF1 Maintenance Mode Plan

ClickFunnels Pro Plan:

The ClickFunnels Pro plan includes all the following features listed below:

  • 1 Website
  • 100 Funnels
  • 5 Admin Users
  • 3 Domains
  • 15 Courses
  • 10,000 Students
  • 25,000 Contacts
  • Unlimited Workflows
  • Unlimited Pages
  • Unlimited Products
  • Unlimited Email Sequences
  • Basic Analytics
  • Affiliate Program
  • API Access
  • ShareFunnels
  • Liquid Theme Editor
  • CF1 Maintenance Mode Plan

ClickFunnels Funnel Hacker Plan:

This is the most complete ClickFunneles Plan, an it Include the Following Features:

  • 3 Websites
  • Unlimited Funnels
  • 15 Admin Users
  • 9 Domains
  • 100 200 Courses
  • 20,000 Students
  • 100,000 200,000 Contacts
  • Unlimited Workflows
  • Unlimited Pages
  • Unlimited Products
  • Unlimited Email Sequences
  • Advanced Analytics
  • Affiliate Program
  • API Access
  • ShareFunnels
  • Liquid Theme Editor
  • CF1 Maintenance Mode Plan

It's worth mentioning that ClickFunnels also offers a 14-day free trial for all of their plans, allowing you to analyze the tool and its features before paying a subscription.

ClickFunnels Review

Advantages and Disadvantages of ClickFunnels

Easy to Use
Learning Curve
Limited SEO Capabilities
Dependency on the Platform
Limited Design Customization

Advantages of ClickFunnels:

  1. Easy to Use: ClickFunnels provides a user-friendly interface that permits you to develop and manage your sales funnels without requiring extensive technical knowledge. You can easily design and customize your funnels using their drag-and-drop editor.
  1. All-in-One Solution: The platform offers comprehensive tools and features for creating effective sales funnels. It includes landing page builders, email marketing automation, payment gateways, A/B testing, and more. Having everything in one platform saves you the hassle of integrating multiple tools.
  1. Ready-Made Templates: ClickFunnels provides a wide range of professionally developed templates that you can customize to match your brand. These templates are optimized for conversions and can save you time and effort in creating appealing and high-converting funnels.
ClickFunnels Review
  1. Conversion Optimization: ClickFunnels maximizes conversions by guiding visitors through a specific journey. It incorporates proven marketing techniques and best practices to optimize your funnels and increase your chances of converting leads into customers.
  1. Integration Capabilities: It integrates with popular third-party applications, such as email marketing services, CRM systems, analytics tools, and payment processors. This lets you connect your funnels with other essential tools and streamline your marketing processes.

Disadvantages of ClickFunnels:

  1. Cost: ClickFunnels is a premium tool, and its pricing can be overpriced compared to other alternatives; some of its competitors offer similar features for less. While it offers a 14-day free trial, the monthly subscription costs can add up, especially for businesses with limited budgets or for new entrepreneurs. 
  1. Learning Curve: Although ClickFunnels aims to be user-friendly, a learning curve is still involved, particularly if you're new to sales funnels and digital marketing concepts. It may take some time to fully grasp all the features and functionalities offered by the platform.
  1. Limited SEO Capabilities: ClickFunnels is primarily designed for creating sales funnels, not for extensive SEO optimization. While you can customize your pages to a certain extent, it may not provide the same level of flexibility and control as dedicated website builders or content management systems.
  1. Dependency on the Platform: ClickFunnels operates as a hosted solution, which means your funnels and data are stored on their servers. This can limit your control over the infrastructure and may pose a risk if the platform experiences downtime or technical issues.
  1. Limited Design Customization: While ClickFunnels offers templates and customization options, some users may find the design flexibility somewhat restrictive. If you have specific branding requirements or prefer complete design control, you may find the customization options limited compared to other platforms.

Let's Talk About ClickFunnels Support

ClickFunnels provides various support channels and resources to assist you with your questions, technical issues, and learning needs. 

  1. Knowledge Base and Documentation: ClickFunnels offers a comprehensive knowledge base and documentation that covers various topics related to using the platform. 

    Users can access tutorials, guides, video walkthroughs, and frequently asked questions (FAQs). This resource provides step-by-step instructions and answers to common queries, enabling users to troubleshoot and find solutions independently.
  1. Support Ticket System: Users can submit support tickets through the ClickFunnels platform. This system lets users describe their issues or questions in detail and receive personalized assistance from the ClickFunnels support team. 

    The support team typically responds to tickets, providing guidance, solutions, or further instructions to help resolve the issue.
  1. ClickFunnels Certified Partners: ClickFunnels has a network of certified partners trained and experienced in using the platform. 

    Users can hire ClickFunnels Certified Partners for personalized assistance, consulting, and funnel-building services. These partners have in-depth knowledge of ClickFunnels and can provide tailored solutions to meet specific business needs.
  1. Community and Funnel Hacker Forum: ClickFunnels has a vibrant community of entrepreneurs and marketers known as Funnel Hackers. 

    Users can join the Funnel Hacker Forum, an online community where they can connect with like-minded individuals, ask questions, share experiences, and learn from others. The forum provides a valuable platform for support, networking, and exchanging knowledge.
  1. Live Webinars and Events: ClickFunnels organizes live webinars and events where users can learn from experts, gain insights into marketing strategies, and discover advanced techniques for using the platform effectively. 

    These events often feature ClickFunnels team members, industry leaders, and successful entrepreneurs who share their experiences and provide valuable guidance.

There is no mention of any direct, priority support with any of the plans that ClickFunnels offers. Instead, they provide support channels for general standard information without close and personalized user contact. 

If you have an issue, it is not easy to get genuine one-to-one communication with the ClickFunnels Support Team. So if ClickFunnel is the tool you want for your business, you have to deal with this kind of standard, delayed, and not priority support.

ClickFunnels alternatives

While ClickFunnels has established itself as a leading sales funnel builder, several notable alternatives in the market cater to different business needs and preferences. These alternatives offer a range of features, support options, and pricing structures to suit various budgets and marketing strategies. 

  1. Leadpages

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This famous landing page builder focuses on creating high-converting landing pages. It offers a user-friendly drag-and-drop interface, a wide range of customizable templates, and advanced lead generation and A/B testing features.

In addition, Leadpages provides support through email, chat, and a knowledge base. Pricing is $49 per month for the Standard plan and goes up to $399 per month for the Advanced plan paid Monthly. It is cheaper if you pay yearly, and they give you 3 months free.

Leadpages may be a better option if you primarily focus on creating high-converting landing pages and capturing leads without extensive funnel-building capabilities.

  1. Unbounce

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This landing page builder is known for its easy customization and conversion optimization features. It provides a drag-and-drop editor, an extensive template library, and robust A/B testing capabilities. 

Unbounce also offers customer support through email, chat, and phone, with various support resources available. 

Pricing starts at $99 per month for the Launch plan and goes up to $625 per month for the Concierge plan, paid Monthly. In addition, they give you a 25% off on any of their plans if you pay yearly. 

Unbounce's flexibility and focus on landing pages make it a suitable alternative for users who prioritize creating visually appealing and highly optimized standalone landing pages.

  1. Thrive Themes

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Is a suite of WordPress plugins focused on website optimization and lead generation. It includes tools for building landing pages, creating quizzes, displaying opt-in forms, and more.

In addition, Thrive Themes offers support through email, a ticketing system, and an active user community. 

Pricing starts at $149 quarterly and goes up to $299 yearly for the Thrive Suite subscription, which includes access to all the plugins and themes.

Thrive Themes offers a cost-effective option for WordPress users who prefer complete control over their website and integrate various conversion-focused plugins seamlessly.

  1. Kartra 

This all-in-one marketing platform combines funnel building, email marketing, membership sites, and more into a single tool. It offers features like ClickFunnels, including helpdesk systems and calendar booking integration. 

Kartra provides support through email, live chat, and a help center. 

Pricing starts at $99 per month for the Starter plan and goes up to $499 per month for the Platinum plan, but if you pay yearly, you get a 25% off on any of their plans.

As a result, Kartra could be a better option for users who prefer a unified marketing platform and want to manage their online business in one place.

  1. Builderall
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Is it a complete digital marketing platform that offers a wide range of tools and features, including funnel building, website creation, email marketing, landing pages, etc. In addition, it provides an affordable alternative to ClickFunnels with its extensive feature set. 

Builderall also offers support through email, live chat, and a help center, and its pricing starts at $17.90 per month for the starter plan and goes up to $87.90 per month + $199 for the first payment for the Funnel Club plan. 

As a result, Builderall can be a better option for you if you are looking for another option that covers multiple aspects of online marketing.

You must consider factors such as ease of use, specific features required, pricing, integrations, and scalability. Each alternative also has its unique strengths and focuses on different aspects of marketing and sales funnels. Therefore, assessing individual business needs and goals is essential to determine which choice aligns best with your requirements.

Final Thoughts

ClickFunnels is an all-in-one tool that can facilitate the development of your business and help you implement useful marketing strategies thanks to its wide range of resources and features.

It is not the best option if your marketing knowledge is not developed enough and you are just starting your business. Behind every good tool, there must be an excellent strategy to take full advantage of it. 

Software as expensive as ClickFunnels may be too robust and complex for you, especially considering that the support handled by the platform is not the best and solving possible problems may be tricky. 

On the other hand, this could be a good alternative if you are an expert in creating strategies with sales funnels, managing several clients, and optimizing all the resources offered.

Camila Marcelo is an experienced online education content creator with over 7 years developing engaging videos and written content on technology. She employs proven teaching methodologies to make complex topics understandable for diverse learners. Camila is passionate about democratizing access to digital skills through emerging tech and optimized instructional design.
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