Pinterest Statistics 2026
15 key statistics on Pinterest's 537M users, $3.65B revenue, visual commerce leadership, and AI-powered discovery powering the platform's resurgence.
537M
Monthly Active Users
+12% YoY
$3.65B
Revenue (2024)
+18% YoY
240M+
Shopping Users/Month
+30% YoY
12B+
Visual Searches/Month
+35% YoY
Key Takeaways
- Pinterest reached 537 million monthly active users in Q4 2024, an all-time high with 12% year-over-year growth driven by Gen Z adoption
- Revenue grew 18% year-over-year to $3.65 billion in 2024, with ARPU reaching $6.77 globally — the highest in the company's history
- Pinterest has become a major social commerce platform with 240M+ monthly shopping users and a 50% YoY increase in shoppable product pins
- The platform's AI-powered visual search processes over 12 billion queries monthly, making it the most advanced visual discovery engine
Revenue & Growth
Pinterest generated $3.65 billion in revenue in 2024 — up 18% year-over-year and the highest growth rate since 2021
Pinterest's full-year 2024 revenue reached $3.65 billion, up 18% from $3.09 billion in 2023 and marking the company's strongest growth rate since the post-pandemic surge. Q4 2024 alone contributed $1.15 billion (up 20% YoY), driven by record holiday shopping activity. Advertising accounts for 98% of Pinterest's revenue, with the remainder from creator tools and API partnerships. Pinterest's ad revenue benefited from lower-funnel performance advertising improvements, AI-driven ad targeting, and the integration of shoppable product catalogs.
Pinterest reached profitability with $137 million in net income in 2024 — after years of losses
Pinterest achieved GAAP net income of $137 million in 2024, a dramatic improvement from $20 million in 2023 and a $96 million net loss in 2022. Adjusted EBITDA reached $833 million (23% margin). The path to profitability was driven by CEO Bill Ready's focus on performance advertising, cost discipline (operating expenses grew just 7% vs. 18% revenue growth), and AI-powered ad efficiency. Free cash flow reached $612 million — the highest in company history — positioning Pinterest for aggressive reinvestment in AI, shopping, and international expansion.
Pinterest's global ARPU reached $6.77 in 2024 — but the U.S./Canada gap remains massive at $26.56 vs. $0.68 internationally
Pinterest's average revenue per user (ARPU) hit a record $6.77 globally in 2024, up 8% from $6.26 in 2023. However, the regional disparity is striking: U.S. and Canada ARPU reached $26.56, Europe was $4.21, and the rest of the world averaged just $0.68. This means U.S./Canada users generate 39x more revenue than international users. The gap represents both a challenge (77% revenue concentration in North America) and an opportunity (massive international monetization headroom). Pinterest is investing in local advertiser tools and currency support to close this gap.
Pinterest's stock price more than doubled in 2024, making it one of the best-performing social media stocks
Pinterest shares (NYSE: PINS) rose approximately 120% from January to December 2024, outperforming the S&P 500 (+23%) and social media peers including Meta (+65%) and Snap (−15%). The rally was driven by consistent revenue beats, profitability milestones, and bullish analyst upgrades citing Pinterest's unique position as a 'visual commerce' platform with high purchase intent. Pinterest's market capitalization reached approximately $45 billion by year-end 2024. Analysts project continued outperformance as shopping features mature.
Amazon's advertising partnership with Pinterest now drives 15% of Pinterest's total ad revenue
Pinterest's strategic third-party advertising partnership with Amazon, launched in 2023, matured significantly in 2024. Amazon product ads now appear natively in Pinterest search results and feeds, with users able to purchase directly through Amazon checkout. The partnership generates an estimated 15% of Pinterest's total ad revenue (~$550M annually) and has improved Pinterest's ad relevance by connecting product-intent searches with Amazon's massive catalog. Pinterest also expanded partnerships with Shopify, WooCommerce, and Google Shopping to broaden its commerce ecosystem.
Revenue Growth ($B)
Revenue by Region (%)
Users & Demographics
Pinterest reached 537 million monthly active users in Q4 2024 — an all-time high driven by Gen Z growth
Pinterest hit 537 million global monthly active users in Q4 2024, growing 12% year-over-year from 498 million in Q4 2023. This represents an all-time high, surpassing the pandemic-era peak of 478 million in Q1 2021 (which later declined). Growth was driven by Gen Z users (under 25), which now represent 42% of Pinterest's total user base — up from 33% in 2022. International users account for 80% of the total (430M), with the U.S. and Canada contributing 107 million users.
Pinterest's audience is 76.7% female — making it the most female-skewed major social platform
Pinterest's user base is approximately 76.7% female and 17.2% male (6.1% unspecified), making it the most female-dominated major social platform globally. The 25-34 age group is the largest segment (31%), followed by 18-24 (30%), 35-44 (18%), and 45+ (21%). Pinterest over-indexes among U.S. women with household income above $75K, making it a premium advertising channel for home decor, fashion, beauty, food, and wedding categories. Male user growth has accelerated (+25% YoY) as Pinterest invests in sports, auto, and tech content.
Users spend an average of 14.2 minutes per session on Pinterest — the highest engagement-per-session among visual platforms
Pinterest users average 14.2 minutes per session, with 8.3 sessions per month and approximately 7.5 total minutes per day on the platform. While total daily time is lower than Instagram (33 min) or TikTok (58 min), Pinterest has the highest engagement rate per session because users arrive with specific intent (planning projects, shopping, inspiration). 85% of Pinterest users say they use the platform to start new projects. The platform sees peak usage on Sundays and during seasonal planning periods (holidays, back-to-school, weddings).
MAU Growth (M)
Audience by Age Group (%)
Shopping & Commerce
240 million+ people shop on Pinterest monthly — with 50% growth in shoppable product pins year-over-year
Pinterest has transformed from an inspiration platform to a shopping destination, with 240 million+ monthly users engaging with shopping content in 2024 — up 30% from 185 million in 2023. Shoppable product pins grew 50% year-over-year, with over 1 billion shoppable pins available on the platform. 'Shop the Look' pins allow users to purchase items directly from outfit or room photos. Pinterest's conversion rate for shopping pins (2.3%) significantly outperforms social media averages (0.9%), because users arrive with high purchase intent.
Pinterest's AI-powered visual search (Lens) processes 12 billion+ queries monthly — growing 35% YoY
Pinterest Lens, the platform's visual search technology, processes over 12 billion visual queries per month, up 35% year-over-year. Users can point their phone camera at any object to find similar items, recipes, or inspiration on Pinterest. Visual search is a key differentiator: 80% of Pinterest users start their shopping journey with visual search rather than text. Pinterest's AI identifies 4 billion+ objects across its catalog, powering product recommendations, style suggestions, and 'complete the look' features. The technology achieves 97% accuracy in product category identification.
Pinterest drives 3.8x higher return on ad spend (ROAS) for retail advertisers compared to other social platforms
According to Catalyst Digital and Pinterest's internal data, Pinterest delivers 3.8x higher return on ad spend (ROAS) for retail advertisers compared to other social platforms. This premium performance stems from Pinterest's unique position in the purchase funnel: 97% of top searches on Pinterest are unbranded, meaning users are open to discovery. Advertisers report 2.3x lower cost-per-acquisition (CPA) on Pinterest vs. Instagram. Fashion and home decor brands see the strongest returns, with conversion rates up to 5x higher than social media averages for these categories.
ARPU by Region ($)
Future Outlook
Pinterest is investing heavily in AI — with 'body type' and 'skin tone' inclusive search technology
Pinterest has pioneered inclusive AI technology, launching body type ranges and skin tone ranges in its search and recommendation algorithms — a first for any major platform. Users can filter fashion and beauty results by body type and skin tone, improving relevance and representation. Pinterest's AI team has also developed 'Try On' (AR-powered virtual try-on for makeup, home decor, and fashion), 'Shuffles' (collage creation), and AI-powered background generation for product pins. These investments position Pinterest as the most technologically differentiated visual platform.
Pinterest's international user base (430M) is monetized at just $0.68 ARPU — representing a $10B+ revenue opportunity
With 430 million international users generating just $0.68 ARPU (vs. $26.56 in the U.S.), Pinterest has enormous international monetization headroom. If international ARPU reached just one-quarter of U.S. levels ($6.64), it would represent approximately $2.9 billion in additional annual revenue — nearly doubling the company's current total. Key growth markets include Germany, France, Brazil, Mexico, Japan, and India. Pinterest is investing in local-language AI, regional advertiser tools, and local commerce partnerships to capture this opportunity.
Pinterest's creator program reached 500,000+ active creators — with monetization tools including affiliate links and brand partnerships
Pinterest's creator ecosystem grew to 500,000+ active creators in 2024, up from 300,000 in 2023. The platform launched 'Creator Rewards' (bonuses for Idea Pins engagement), affiliate link support (creators earn commissions on product recommendations), and a 'Creator Fund' distributing $20 million annually. Pinterest's 'Idea Pins' format (multi-page Story-style content) generates 9x more comments than standard pins. Top creators on Pinterest report earning $2,000-10,000/month through affiliate commissions, with home decor and recipe creators seeing the strongest returns.
Analysts project Pinterest revenue to reach $5.5B by 2027 — a 50% increase from 2024 levels
Wall Street consensus projects Pinterest revenue to reach approximately $5.5 billion by 2027, representing a 50% increase from 2024's $3.65 billion. Key growth drivers include: (1) continued shopping feature maturation driving lower-funnel performance ad spend, (2) international ARPU expansion, (3) the Amazon partnership deepening, (4) AI-powered ad targeting improvements, and (5) new ad formats including video and AR try-on ads. Pinterest is also exploring subscription models for premium creator content and enhanced business analytics tools.
Financial Summary Table
| Metric | 2022 | 2023 | 2024 | YoY |
|---|---|---|---|---|
| Revenue | $2.80B | $3.09B | $3.65B | +18% |
| Net Income | −$96M | $20M | $137M | +585% |
| Monthly Active Users | 450M | 498M | 537M | +8% |
| Global ARPU | $6.29 | $6.26 | $6.77 | +8% |
| U.S./Canada ARPU | $23.98 | $25.13 | $26.56 | +6% |
| Shopping Users/Month | 120M | 185M | 240M+ | +30% |
| Free Cash Flow | $382M | $485M | $612M | +26% |
"Pinterest is the only major platform where people come with intent to act — not to scroll. Every search, every save, every pin is a signal of what people want to do, buy, or become. That makes us uniquely valuable to advertisers."
Methodology
All statistics in this report are sourced from Pinterest's official SEC filings (10-K, 10-Q), quarterly earnings reports and investor presentations, and reputable third-party research firms including Statista, SimilarWeb, Morgan Stanley, and Goldman Sachs. Financial metrics reflect fiscal year 2024 (January–December). User metrics are as reported by Pinterest in its Q4 2024 earnings. This report is updated quarterly.
Frequently Asked Questions
How many users does Pinterest have?
Pinterest has 537 million monthly active users as of Q4 2024, an all-time high. International users account for 80% (430M), with the U.S. and Canada contributing 107 million users.
How much money does Pinterest make?
Pinterest generated $3.65 billion in revenue in 2024, up 18% year-over-year. The company achieved GAAP net income of $137 million and free cash flow of $612 million.
Who uses Pinterest?
Pinterest's audience is approximately 76.7% female. Gen Z users (under 25) represent 42% of the user base. The platform over-indexes among women with household income above $75K, making it a premium advertising channel.
Is Pinterest a shopping platform?
Yes, increasingly so. 240 million+ people shop on Pinterest monthly, with 1 billion+ shoppable product pins available. Pinterest delivers 3.8x higher ROAS than other social platforms for retail advertisers due to high purchase intent.
How does Pinterest make money?
Pinterest generates 98% of its revenue from advertising. Brands pay for promoted pins, shopping ads, and video ads that appear in user feeds and search results. Pinterest also earns revenue from its Amazon advertising partnership.
Is Pinterest profitable?
Yes, Pinterest achieved profitability in 2024 with $137 million in GAAP net income, after posting a $96 million loss in 2022. Free cash flow reached $612 million — the highest in company history.
Sources
Last checked: March 2026
Pinterest — Q4 2024 Earnings Report & Annual 10-K Filing (2024)
Pinterest — Shopping & Commerce Report 2024 (2024)
Statista — Pinterest Demographics & Usage Statistics (2024)
SimilarWeb — Pinterest Engagement & Traffic Report (2024)
NASDAQ — PINS Stock Performance Data (2024)
Catalyst Digital — Pinterest ROAS Study (2024)
Morgan Stanley — Pinterest International Monetization Analysis (2024)
Goldman Sachs — Pinterest Revenue Forecast (2024)